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OASIS Women: Leading European Trendsetters in China
OASIS, one of the most iconic fashion retailers in the UK, has recently opened its latest concept store in Shanghai, bringing a bold and futuristic vision to the Chinese market. The new store not only showcases the brand’s signature women’s fashion but also features an innovative and immersive retail environment that reflects the brand’s commitment to modern style and creativity.
The store's design is a striking blend of high-tech aesthetics and artistic expression, creating an experience that goes beyond traditional shopping. Each OASIS location is carefully designed to reflect the local culture while maintaining the brand’s global identity. This Shanghai store is no exception, featuring unique window displays and creative props that capture the essence of contemporary fashion.
As the second-largest fashion group in the UK after TOPSHOP, MOSAIC—OASIS’s parent company—is known as the “queen of European women’s fashion.†Since its first store opened in London in 1991, OASIS has grown into a global brand with over 300 stores across the UK, Europe, and more than 50 countries worldwide. In 2004, it made a strategic move into Asia, choosing China as its first international market. Its arrival was a significant moment for the fashion industry, as it brought a fresh, English-inspired approach to urban women’s style.
OASIS quickly gained popularity among Chinese consumers, thanks to its trendy designs and strong brand identity. In 2005, the brand even attracted attention when the President of Iceland visited an OASIS store during his first trip to China, highlighting its growing influence and appeal.
With this new Shanghai concept store, OASIS continues to push boundaries in the fashion retail space, aiming to solidify its position as a leader in innovation and style. The store is not just a place to shop—it’s an experience that captures the spirit of modern fashion and offers something truly unique for every visitor.