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OASIS Women: Leading European Trendsetters in China
OASIS, one of the most iconic fashion retailers in the UK, has made its mark on the global stage with a groundbreaking concept store now open in Shanghai. The new location features an avant-garde design that redefines modern retail, offering a futuristic shopping experience that perfectly complements its stylish women's clothing collection.
The store’s visual appeal is matched only by its innovative approach to fashion and customer engagement. As part of the MOSAIC Group, which is the second-largest fashion company in the UK after TOPSHOP, OASIS has long been recognized as a trendsetter in European women's fashion. Since its founding in 1991, the brand has grown from a single London store into a global presence with over 300 outlets across the UK, Europe, and more than 50 countries worldwide.
In 2004, OASIS took a bold step by entering the Chinese market, becoming one of the first Western fashion brands to establish a strong foothold there. Its unique blend of British style and international flair quickly captured the attention of urban women aged 18-35. In 2005, the brand gained even more recognition when the President of Iceland visited an OASIS store during his state visit to China, highlighting the brand’s growing influence and appeal.
What sets OASIS apart is its commitment to creative and culturally inspired store designs. Each location is thoughtfully crafted to reflect the local environment while incorporating artistic elements that push the boundaries of traditional retail. From striking window displays to carefully curated interior spaces, every detail is designed to enhance the shopping experience and reflect the latest seasonal trends.
With the opening of its latest concept store in Shanghai, OASIS continues to solidify its position as a leader in the fashion retail industry, blending innovation, style, and cultural awareness into every aspect of its brand.