[China Glass Network] A few hundred yuan can build a website, especially the Taobao website, just a template, is a website. It is not easy to make money when it is easy to enter the door. With the proliferation of personal websites, the phenomenon of copying is everywhere. The webmaster has lost his self when he is looking for business opportunities on the Internet. Ten people in the stock market earned two flats and lost money. The existence of personal websites also has such a situation. The reason is the repeated construction of a large number of personal websites, and even the consequences caused by direct copying.
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1. The website with low quality and empty content exceeds the website with high quality and high content.
With a domain name, you can go online to a website. Compared with the original personal website, you completely lose the meaning of the personal website. In order to pursue profits, one person can have a large number of websites, but there is no website worthy of recollection. There are fewer and fewer personal websites based on interest. On the contrary, in order to cater to the netizens’ online habits, websites that create a lot of eyeball effects and actually have empty content are everywhere. At present, the big result of such a large amount of copying is that Individual webmasters who have earned a lot of money, at present, with the existence of a large number of duplicate websites, almost no profit after the profit sharing.
Second, "follow-up speculation" has become a common problem in the commercialization of personal websites.
The more typical representative is the group buying website. The concept of group buying website has been introduced to China in less than 2 years. There are more than 8,000 group buying websites in China. There is no tear in the brutal Internet market. According to an article in the webmaster website, the group buying website in 2012 There are only 3-4 left, and more than 8,000 group buying websites have survived less than ten. The waste of resources has also caused many individual webmasters to lose information on online entrepreneurship.
At present, as a personal webmaster, the profitable methods mainly include single product website websites, Taobao customers, local websites, community service websites, etc. Compared with some mature models, many people try to copy these successful models, so the classic hao123 Many people are copying, and many people have not surpassed hao123.
From the large-scale website, we can easily see that the same portal website, including Sina, Netease, Sohu, Tencent and other four portals, they have their own development characteristics, Sina from the blog to Weibo, Netease since the agent of Warcraft, more focused on Online games, while Sohu is doing online games, it is also involved in the video industry, Tencent, not to mention, with its hundreds of millions of QQ users, Tencent has almost all involved in the Internet industry. While the portal is seeking development, we see a pattern that seldom occupies a market that has matured.
Of course, there are also competitions in similar industries, including the previous 3Q war, and earlier Baidu to do C2C platform, Ali wants to buy Yahoo China as a search engine, and so on. Follow the trend and copy, not only face the fierce competition, but also avoid falling into the same industry. Once the Internet has a "monopoly" phenomenon in certain industries, such as QQ chat tools, users have become accustomed to this chat tool, then, the market Even if similar products appear, it is difficult to get more recognition from netizens.
The current Internet complies with such a rule. Once a brand or website occupies the top of an Internet industry, the second is difficult to surpass. This means that copying others' success models is better than a thousand years old!
Third, the content of the website gives way to the commercial atmosphere
Is culture creating business opportunities, or business opportunities that make culture a measure of money. In the pursuit of commercial interests, in order to obtain high click-through rates and pursue greater benefits, many websites deliberately voted for netizens to deliberately create low-level content to attract users to click.
As one of the more effective means of website optimization, SEO is a webmaster who wants to cater to search engines. The website is upside down. The website update uses a lot of pseudo-original. The construction of the external chain is even more painstaking. Most of the personal websites have a high jump. The rate phenomenon, although many people believe that hundreds of millions of Internet users in China do not have no users, the website can be profitable as long as 1% conversion rate, in the long run, profit is only a temporary, not a long-term solution.
It is the desire of most webmasters to operate a personal website and to bring certain economic benefits to the website, thus reflecting the personal value. However, when operating a personal website, the future, future, profitability and profit model of the website Think about the user experience, but not copy the successful experience of others. Even stay in the low-level repeating station, be good at breaking through and innovating. This is the foundation of the rise of personal websites!