Pepsi independent “tidal” head thermal tide clothes re-tree trend bar

March 23, 2011 Powered by Mingyuan News/--One-line celebrity endorsement, vibrant red, white, and blue logos, large-scale fashion marketing... The Pepsi brand from the United States has become the most important one representing the trend culture. Support forces. When the Pepsi Music Billboard became the baton of fashion music, Pepsi Group Music became iconic children's shoes for young musicians. When Pepsi's iconic blue symbol became the symbol of the trend of the most popular crowd in the market, the Pepsi brand has cultivated for years. It has been made a landmark youth brand. Today, PepsiCo Group and PepsiCo International have renewed the licensing agreement and launched a strong Pepsi hotline. This is an unprecedented attempt in the fashion industry, and is another popular declaration of the Pepsi brand!

Pepsi sophisticated gene congenital fashion advantage

The Pepsi brand is well-known for its popularity. Every time the Pepsi brand's fashion marketing has achieved major success. The status of the Pepsi brand in the fashion crowd is unbreakable. Whether it is students collecting the Pepsi logo, juveniles who have been photographed before Pepsi’s huge posters, or audiences watching Pepsi's fashion events, whenever people think of Pepsi, they will think of fashion and popular. Commodities that are most easily combined with fashion elements are more than clothing. When Pepsi brand's global fashion essence accumulated over the years is combined with the apparel industry, what kind of fashion trends can be created in China?

For the apparel industry, brand value-added is the most critical factor in determining the price and positioning of clothing. The PepsiCo Group launched Pepsi Thermalwear Co., Ltd. and Mr. Zheng Yucong, Marketing Director of PepsiCo, expressed his opinion: “Pepsi has always been the guide of trend culture and a symbol of young fashion style. This is a new experience for a new generation of young people. And the heat of the fresh rules, with unlimited potential."

Li Peixin, Marketing Manager of PepsiCo Group, said with pride: “In addition to the Pepsi family's unique genes and qualities, Pepsi's hot service has a unique style of continuous innovation to meet the rapidly changing needs of consumers, because Pepsi thermal service is A stage for the pursuit of individuality for Fashionistas around the world."

CAPORTS: A unique cross-border casual style

Pepsi named the style of thermal tidalwear CAPORTS. CAPORTS, the combination of CASUAL (leisure) and SPORTS (sports), CAPORTS is a concept between sports and leisure, and it neutralizes both. It is both active and functional, and at the same time, comfortable and comfortable. free.

Li Xin, Pepsi Group's marketing manager, continued to praise: “The Pepsi hot tidal apparel is different from any popular brand on the market. The Pepsi thermal tidalwear incorporates classic fashion elements such as jeans, sports, leisure and hipster brands. It is a blue ocean, which gives us full confidence.” What Mr. Li said is actually the design core fashion rule of Pepsi thermal service: “Crossover” and “Mix&Match”.

Today, a single fashion element has been difficult to meet the fashion crowd's desire for fashion, so the cross-border of various fashion elements has emerged. Combining the Pepsi fashion brand with fashion apparel is also a successful "mashup". For many years, the essence of the Pepsi brand has been summarized as cool, unique, trendy, innovative, passionate and fun. The essence of thermal tidalwear is summarized as: vitality, trend and personality. When cool and personality are combined, passion and vitality are colliding, and the new concept of cross-border and mix-and-match clothing is also exhaled.

At the core of the design, Danny, the chief designer of PepsiCo.co.uk, said: "The design concept of hot tidewear can be said to be the latest trend in the fashion world. The effect of combining two classic fashion rules should be 1+. The performance of 1>2 will also bring out unique fashion experience to the trend people, which is consistent with the style that Pepsi brand respects.” CICI, another core designer in the design team, also excitedly said: “ When you put on a Pepsi hot shirt, you can feel: Who I am, who I am, that is me!"

Aiming at the core consumer groups to influence fashion trends

In almost all new economies, young people are important consumers of energy. They can often quickly absorb the essence of fashion elements and make purchasing decisions. China, as the largest emerging economy, is always absorbing fashion information from all walks of life. China, which has the largest fashion consumer group, will surely become the most suitable market for Pepsi thermal services.

Mr. Zheng Yucong, Marketing Director of PepsiCo, also expressed his warm respect for the hot tide clothing: “The thermal tide clothing series reflects the fashion trend into the daily life of the young consumer groups through a personalized attitude of playing you style. Extremely comfortable, unique personal style."

The Pepsi Hot Tidewear has targeted the core consumer groups in the 18 to 30-year-old crowd. This is the most easily spread fashion crowd and is the main force in the consumption of fashion items. They grew up in the era of the fastest economic development in China, and also the most active phase of China’s interaction with the world. This group of people known as the 80’s and the 90’s has become the most fashionable people.

As a golden creative practice for trend brands, let us have full confidence in the market prospects of Pepsi's passion. Pepsi touched a heart filled with longing for the soul, and the hot wave of clothing ignited is a never-ending vitality passion. The Pepsi brand's success is about to be replicated again. The trend culture in 2011 will be written by the Pepsi Heater!