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Brother brother brand introduction
Brother is a brand originating from Taiwan, established back in 1977. Rooted in the spirit of collaboration and integrity, Brother has always been committed to delivering exceptional value for money. Their business philosophy is built on optimism, perseverance, and responsibility, aiming to create opportunities, contribute to communities, and spread hope and positivity. Known for its fashion-forward products, Brother's portfolio includes a diverse range of offerings, with trousers being particularly renowned. By 2008, they had expanded to include six distinct brands and grew their retail presence from nearly 1,000 stores to an impressive 3,000-mark across the country. Their vision is one of continuous growth and impact, encapsulated by the phrase "Across the subjective, far-reaching session," which highlights their forward-thinking approach and determination to achieve meaningful outcomes.
At the heart of Brother lies a strong cultural ethos centered around the principles of "yuan," putting people first, and emphasizing action-driven practices. They believe in delving deeply into their mission, fostering a culture that values authenticity, kindness, and excellence. For Brother, fashion isn't just about style; it’s about enhancing life and celebrating its finer moments. They strive to inspire individuals to cultivate both physical and mental well-being, encouraging collaboration and mutual support. Through their efforts, they aim to help people develop skills and abilities that enable them to pursue not only a fashionable lifestyle but also a meaningful and tasteful existence. Their commitment extends beyond products to nurturing genuine connections and spreading heartfelt messages of truth, goodness, and beauty.
As Brother continues to grow, they remain steadfast in their dedication to creating a positive influence, ensuring that every aspect of their brand reflects their core values and aspirations. With a robust network and a clear vision, Brother is poised to make a lasting impact in the world of fashion and beyond.