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Shanghai Next Women's Store interpretation of British style and fashion
Shanghai Pudong Super Brand Next Store recently unveiled a vibrant fusion of static fashion displays and live performances. The dynamic presentation, featuring live models showcasing garments against a lively backdrop, captured the attention of many visitors. Interactive elements like photo sessions allowed guests to engage directly with the brand, fostering a deeper connection and appreciation for its innovative spirit. This season, Next offers a diverse array of women's styles, encompassing seven casual collections and five formal ones, alongside the exciting Runway collection and the Lipsy brand. For the 2009 Fall/Winter collection, Next emphasizes "It's All in the Details," where each piece reflects the designer's dedication to precision and perfection.
According to the brand’s representative in China, Next operates through three primary sales channels. Firstly, retail remains the most crucial channel, with over 490 chain stores currently established in the UK and Ireland. Secondly, Next has built a robust mail-order business, offering catalogs and an e-commerce platform that cater to over two million active customers. Lastly, the global franchise network extends Next’s reach beyond the UK and Ireland, with more than 140 stores internationally. Since its inception, Next has consistently embraced forward-thinking strategies in fashion, home goods, and retail. In 1988, it pioneered an innovative mail-order model with a substantial 350-page hardcover catalog. By 1999, Next ventured into online shopping, expanding its catalog reach to include digital browsing options—another groundbreaking move in the UK's home shopping industry. In 2007, the catalog grew to an impressive 1,200 pages, providing comprehensive coverage of products ranging from menswear and womenswear to children’s items and home decor.
As Next continues to expand globally, it plans to open its second store in China in Suzhou’s Impressions City by the end of September. This expansion aims to introduce more consumers to Next's distinctive style and offerings. With its commitment to creativity and quality, Next remains a leader in the fashion industry, promising even greater innovations in the future.