Can diamonds really be "a eternal pass"?

Maybe you have seen such an advertisement on TV or in magazines. "Diamonds are long-lasting, a eternal rumor." Do you know where this statement comes from? More importantly, do you believe that diamonds can really be passed on forever?

钻石真的能够“一颗永流传”吗

Story about diamonds

Until the end of the 19th century, the world's diamond production was extremely small, with a few pounds of total diamond production per year. At that time, diamonds only found a small amount of diamonds in the jungles of Brazil and in some riverbeds in India. Therefore, large-scale mining of diamonds at the time was unrealistic. This continued until 1867, when huge diamond reserves were finally discovered in South Africa. In the next decade, world diamond production has grown more than tenfold.

Since the diamond was very scarce at the time, its price was also very high. The newly discovered diamond mine caused a large number of diamonds to enter the market, and the price of diamonds also dropped sharply due to the sudden change in supply and demand. So the largest diamond companies began to strictly control the distribution of diamonds. And in 1947, the diamond company came up with a way to stop people from reselling the diamonds they already own and to combine diamonds with marriage and love.

At that time, diamonds were recognized as a luxury for the rich, and most women were more willing to let their fiancé spend money on buyers using cars, paying down mortgages or buying home appliances. An advertising company signed a contract with De Beers to start a large-scale advertising campaign for diamond products, and hopes that people will change this idea. They want people to believe that if two lovers get married, you must have a diamond engagement ring as a symbol of love. They succeeded and the tradition they created continued to this day.

The slogan "Diamonds forever" written by Frances Gerety means that diamonds represent your permanent love for the other half. Diamonds are a manifestation of one's commitment to the other half, and also make people no longer resell the diamonds they already own. By 1951, 80% of brides in the United States had diamond engagement rings, and this ratio has steadily continued to this day.

In 1993, Hong Kong Ogilvy & Mather Advertising Co., Ltd. collected Chinese slogan translation for “a diamond is forever”. As a result, the translation of a university teacher was chosen, that is, the classic "diamond is a long-lasting, a eternal rumor." After more than a decade of development, the Chinese have completely changed the situation of getting married and wearing gold, and exchanging diamond rings has become an indispensable part of the wedding.

钻石真的能够“一颗永流传”吗

Can diamonds really survive forever?

In short, "yes." From the well-known time dimension, diamonds can be counted as permanent.

A diamond is an allotrope of carbon. Its atoms are arranged like cubic lattices. This can also be called a diamond cube. This structure is relatively stable. The molecular structure of the diamond is extremely strong and it is only possible to destroy its structure at extremely high temperatures.

We all know that everything will eventually turn into dust. Of course, if the time dimension is long enough, even diamonds can't avoid this process, and it will eventually turn into graphite. That's right, the ingredients are the same as the ones we use for pencils.

Imagine this process is like a large piece of ice placed in the center of the cold storage, and the temperature is only one millionth higher than the freezing point. Ice will eventually melt completely, but it will be unimaginable. A diamond as large as a standard engagement ring can take millions of years or more to complete it. On a technical level, there aren't hundreds of millions of years, and the sparkling stones on your ring won't become dark graphite. Life is only a hundred years old. From this perspective, diamonds can also be regarded as a eternal rumor.

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