Children's clothing promotion three taboos

Every place has taboos, and even children's wear promotions are the same. There are three taboos for children's clothing promotions. If they are violated, the effect of the promotion may not be good. Xiao Bian is here to explain to you what are the three taboos.

First, the bogey time is infinitely extended. I believe many people often see that some of the stores have the banner of “Last X Sky Jumping Auction”. However, in fact, this bar has been hanging up for several days, even last month. Consumers are accustomed to it. There is no sense of urgency and there will be no idea that the village does not have this shop. Therefore, the store is still a small shop.

Second, avoid bogus inferior products. Promotional products also represent the image of the brand. Whether the product is old or new, the product and the brand are equated. If consumers buy defective products, they will never buy the brand again. When consumers don’t believe in the brand, are promotions still effective?

Third, bogey strategies are changeable. A promotional campaign must be considered well before it is implemented, and it should not be easily modified once it is determined. In particular, when prices are declining every day, consumers who previously bought products will be considered deceived, and consumers in the back will think that in a few days, they will definitely be even cheaper. discount.