In the context of the economic crisis, many underwear companies struggling, raw materials and operating costs soaring, declining orders, making the foundation of the business can only be closed down. However, some enterprises born under the background of financial crisis have achieved a record. They relied on the advantages of e-commerce, marketed through the excellent Internet sales model, quickly opened up the domestic market, created a brand new e-commerce brand, Popularity, to get a good market reputation, embarked on a steady development of the road, the most representative of them was undoubtedly getfit Princess underwear brand . Getfit Princess is a love underwear apparel group underwear brand one, Love yarn apparel predecessor to do OEM clothing for foreign manufacturers, because they are not satisfied with the wedding dress for others, the bottom of the underwear chain struggling Love yarn - Fei Fei founder Love yarn clothing group executive director and director of marketing Zou Jifu with unprecedented courage and courage chose to create its own brand, enter the Chinese underwear market. October 2009 Love yarn apparel group listed in Hong Kong, January 2010 landed in China, has been engaged in TI industry Zou Jifu a soft spot for e-commerce, in August 2011 officially launched the official flagship store of GetFit Taobao. When people feel such as getfit princess Princess brand born in the financial crisis and go so wonderful business is rare, Zou Jifu said that it is very flat to see the road to creating the brand, in fact, full of hardships, from one Unknown brand to now well-known e-commerce brands, love yarn pay a lot of manpower, material and financial resources, the experience is to buy money. As can be seen, from an underwear OEM maker turned into an annual sales of thousands of yuan on the money, hundreds of new products launched in the first quarter of the e-commerce business, Love yarn there are too many highlights worth exploring. In recent years, the reason why the development of online shopping so fast, there are three reasons, one online store than physical stores to choose from more than goods, sitting in the office or at home can easily access the Internet, goods than N, no hard work , Labor-saving and time-saving; Second, online shopping consumers through the search, you can learn more about the brand and product information and word of mouth, in order to make more accurate judgments, worry; Third, the sale of goods online cancel a lot of intermediate costs Low prices than the physical store goods is also affordable, save money. Therefore, "save time, effort, peace of mind, save money" is an important reason for the online shopping crowd. Practice has proved that contact with the corporate brand awareness and sales are rising, the rate of return high, the company tasted the sweetness of the Internet. However, e-commerce does not just bring the goods directly to the Internet on the end of the day, in addition to attract the eye of online shoppers, the enterprise's own innovation also put forward higher requirements. Due to the random nature of online shopping family shopping more, so in addition to product quality, shop decoration and product features and functions can not be ignored. In the underwear innovation, Love yarn group has done enough homework because Zou Jifu is very clear that in the homogenization of underwear industry today, the stereotyped shops and products will not attract the eye of consumers, so getfit Princess Princess shop The design is very warm, chose the rose red, colorful underwear for the aesthetic requirements of women in the rose red background, more elegant style, full of personality, people left a deep impression after impressions, and develop potential users. In addition, the continuous development of new product R & D ability to Getfit Princess e-commerce brand to go further. September 2011 getfit Princess Princess introduced the concept of eco-friendly memory bra, a listing has been recognized and favored female netizens, for a time "getfit Princess Princess bra" has been in the hot state, a synonym for healthy underwear. getfit Princess song memory bra inspired by the forefront of fashion in Italy, according to the domestic consumer demand for healthy underwear, Love yarn apparel group specifically developed a distinctive product design, eco-bra, the product is located in 16-35 year-old woman Consumers, taking the environmental protection + classic route, designing a steady atmosphere, using materials for environmental protection and cutting science, put into the memory alloy strip, cross-type under the grilled design, effectively draw the distance between breasts to create zero distance, zero compression concentration effect, Advanced microfiber fabric, built-in magnet for all-round magnetic health care, fashion + practical, health + health care, can be said love -getfit Princess is the leader in environmental underwear, makes 60% Love -getfit Princess Customers will repeat the purchase of underwear in less than six months, franchisees are moving at a high speed, increasing the number of people who make phone calls every day to join, so that the results at home enough to make competitors surprised and shocked. Zou Jifu said Love yarn International in 2012 will continue to increase brand research and development efforts, but also in the e-commerce to increase publicity efforts, but also to create brand differentiation on an issue, because there is no personality attractive, unattractive There is no market, there is no way out there is no market, Love yarn will continue to like its women continue to create surprises, dedication and more and better boutique underwear.
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