MOTOLEY ( Motuo Li ) brand positioning in the high-end, aged 30-45 years old; autumn and winter equipment (excluding fur, down jacket) average price of about 1,600 yuan, the average price of 1,200 yuan in spring and summer; now opened more than 100 Shops, Shanghai New World, Shanghai China Resources Times Square, Beijing Cuiwei, Beijing Wangfujing, Shenzhen Jin Guanghua, Shenzhen Huaqiang North Maoyebaihuo, and so have the image of shops. Market positioning: high-end fashion women 2, consumer groups: consumer psychology age 30-45-year-old female sensuality both, unique taste, a set of elegant self-wearing women, enjoy high quality of life, sensitive to the fashion trend, with international purchase characteristics Pay attention to material texture, clothing version, the corridor lines and fine workmanship. 3, Product Features: To fit the oriental stature for the principle of playing a version, adding appropriate three-dimensional cutting, simplifying the complex cut lines, highlighting the clothing texture and clothing tastes. Free group take both popular style. Emphasize the material texture comfort, emphasis on tailoring suture, exquisite workmanship. 4, commodity materials: pay attention to the fabric material skin-friendly and comfort. Paris PV exhibition every year to buy the same or the same level of cloth and European boutique (such as Miu Miu, Burberry, Prorsum, MaxMara, Rebecca taylor, Vanessabruno ...). Knit single use of the most advanced imports of short-woven, such as cotton, linen, silk, Cashmere ......, also emphasizes skin-friendly and comfort. From the fall and winter of 2009 cloth, knitted material procurement began, but also increased the seasonal European fine fabric mass use of organizations: vicunas, alpaca ... ... 5, product structure: Image: 5% VP The product is highly popular, the seasonal display of the theme of goods Basic: 35% IP goods meet the season's popular with the classic basic style Popular: 60% PP goods, seasonal main sales of popular goods, with a clear sense of fashion and both with strong, high acceptance of the qualities. Men′S Outdoor Hiking Shoes,Outdoor Hiking Shoes,Desert Shoes Jinxiang Industrial Ltd. GZ , http://www.jxboots.com
