[China Glass Network] Enterprises need to better develop the urban engineering market, which is inseparable from the support of several factors such as product level, technical level, qualification level and marketing level. The author emphasized the training of enterprise sales personnel when operating the engineering market. After the development of the engineering market, we must consider the problem from the perspective of the other side and decide whether the project can be won. In the end, whether it is the relationship ahead, the interest is ahead, the safety is ahead, the brand is ahead or the price is ahead, this depends on the object. Specific circumstances and competitors to judge. Taking solar energy enterprises as an example, from the perspective of the enterprise itself, to complete a project is inseparable from the following major elements: Pillow Case,Hotel Pillow Case,Cotton Pillow Case ZEBO Hotel Textile Co., Ltd. , http://www.gzhoteltextile.com
1. Information elements. In the development of the engineering market, information is on the front, and powerful engineering companies have already attacked when a project was established. Therefore, for the engineering company, the more the engineering information is known, the less the degree of interference, and the lower the difficulty of its operation. Many engineering companies will have a group of business personnel to do information gathering and sales negotiations.
2. People's elements. The Chinese nation is a nation that talks about feelings. It has a certain influence on where the world is. Of course, there is no shortage of people to do the project. A well-connected engineering firm not only has an advantage in collecting information, but also a good network of people who are trusting themselves. What's more, people have the opposite feelings. In the case of similar factors such as price quality, most people will choose to use fertilizer and water.
3. Technical program elements. Because the demand is different, different projects have different requirements for the use of solar water heaters. This project is focused on the water temperature requirements or on the energy consumption and water supply per unit time. Each project is only suitable for local conditions. Design technical solutions to meet customer requirements in a targeted manner. Therefore, from the perspective of engineering operation, can a project not only meet the specific needs of customers, but also save costs and ensure the safe operation of hot water projects, while also taking into account the aesthetic coordination of hot water projects and buildings. Wait, this is a sufficient condition to determine whether a company can go long in the engineering market. Beijing Tianyuan Sunshine successfully won the bid in the solar water heating project of the State Council Organs Administration Bureau because of their key details for this hot water project. A range of technical solutions are available.
4. Quality assurance elements. In many trainings, the author emphasizes that a considerable part of the operation, relationship, and interests of a project is only a bridge. The key to truly determining whether you can win the bid is whether your product quality and technical solutions can provide sufficient safety for the person in charge. sense. Because the quality of the project will only cause the parties to face their own doubts, either the competitors attack themselves, but the responsibility is responsible. Even if it does not affect the future of the responsible person, it will leave him without face. Faces are very important for managers. Some people with far-sightedness know that face and status are more important than interests. Of course, quality assurance is not a mouthful. You have to provide an authoritative basis. When the author talks about the harvest of the engineering market with the author, he said with emotion, he took the project, from the perspective of the company itself. The certificate of honor, the specific technical solution and the actual factual basis are very important. Nearerly, Aoli Star's “Turbo Warmer Hot Water Solution Technologyâ€, Jiangsu Province Construction Science and Technology Achievements Promotion Project Certificate, and the authoritative media Xinhuanet The news report of Li Xing Rong Xi won the certificate of science and technology to the hot water project, let Aoli Star in the hot water project negotiations, so that customers get a lot of trust and security.
5, cost-effective elements. For engineering, the price is very important, but it must be the one that wins the price, not necessarily! Because the price is only one of their concerns, whether it is the engineering party or the consumer, in addition, they must consider the product. The performance quality, use effect, use and convenience of the after-sales and other issues, so in the project quotation, we must fully demonstrate our own cost-effective advantage, rather than a simple price advantage.
6, brand qualifications. Bidders are required to have certain brand qualifications. From another point of view, it is a safety guarantee given by the engineering party. From the perspective of probability, a brand reputation is louder, the registered capital is large, and various qualifications are certified. A complete enterprise, the quality of the construction of its construction must be much stronger than that of the three enterprises. Taking Jiangsu Aolixing Solar as an example, it turns out that after Aolixing won the Jiangsu Provincial Construction Science and Technology Achievements Promotion Project Certificate, they started the construction of several hot water projects such as Xiuxiu Home and Jinxiu Garden. It is a direct push.