Li Ning’s largest Xi’an flagship store opened in five provinces in the northwest

On September 21, Li Ning, China's largest sports brand, will unveil the mystery of Li Ning’s largest sports flagship store in five provinces in Northwest China on Xi’an East Street. This is the opening of Li Ning’s first brand flagship store after the Olympics. The theme activity “Welcome the Olympic heroes to return home”, which the Li Ning brand strives to build, will also be launched simultaneously.

On September 21, Li Ning, China's largest sports brand, will unveil the mystery of Li Ning’s largest sports flagship store in five provinces in Northwest China on Xi’an East Street. This is the opening of Li Ning’s first brand flagship store after the Olympics. The theme activity “Welcome the Olympic heroes to return home”, which the Li Ning brand strives to build, will also be launched simultaneously. On the same day, Beijing Olympic men's double three-meter springboard gold medalist and Xi'an "diving prodigy" Qin Kai will visit the scene and witness the opening of the Li Ning Xi'an flagship store.

The Li Ning Xi'an flagship store, which will be newly opened on September 21, is the fourth store in Beijing, Shanghai, and Qingdao after being opened. It is located in the downtown business district of Xi’an, with a total area of ​​1,200 square meters. “Sports, fashion, "Internationalization" is its core design concept. It is the largest and most up-to-date store in the five provinces in the northwest. The entire store is divided into three floors. The first floor mainly deals with men's professional and sports fashion products. The second floor mainly deals with women's professional sports, fitness series and sports fashion products. The third floor is an integrated product area and is specially established. VIP area to meet different consumer needs. On the day of the event, the third floor of the flagship store will create a scene that emulates the “home” atmosphere. Here, Li Ning’s leaders, consumer representatives, and local media friends will officially welcome Qin Kai, a diving prodigy, and return to this place. The heroes of the Olympics chatted about the commons and shared the Olympic story of hero Qin Kai.

Qin Kai, who was a dream hero with a small dream, successfully demonstrated the spirit of Li Ning with “everything is possible” with stable play and a perfect last hop at the Olympic Games. As the largest sports brand in China, Li Ning launched the Olympic Games program with “Hero” as its theme in early 2008. In the same period, Li Ning announced three major teams: “Hero Team”, “Hero Hand Gesture” and “Hero's Honor”. The important actions demonstrate its strategic wisdom and world ambition as the leader of the Chinese sports brand. Today, the curtain of the Beijing Olympics has just fallen and a group of local Olympic heroes have been born. Taking advantage of this opportunity, the opening of the Li Ning Xi’an flagship store is not only a venue for displaying the Li Ning brand, but also all Shaanxi people greet the Shaanxi Olympic hero triumphal. And an interactive experience.