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Angou 2010 spring and summer product orders will create a new concept of fashion
October 22, known as the "Cloth Wave Space," marked a significant moment for the Eguchi brand as it launched its 2010 Spring and Summer product orders at the Zhongshan City Diamond Hotel. In the afternoon, a stunning fashion show took place in the multi-purpose conference hall of the Zhongshan Expo Center, drawing over 500 agents and franchisees from across the country. The event was further highlighted by the presence of local government officials, who added prestige to the occasion. Attendees were captivated by professional models showcasing the latest collections, with one of the highlights being the highly anticipated Egyptian-inspired trend that made its debut.
Nearly a thousand models took the stage under the theme of "Bubu Space," presenting exquisite outfits designed to reflect a new era of fashion. This event confirmed Eguchi's rise as a rising star in China’s garment industry, flying high with innovative style and bold creativity. Today, the most fashionable group is not the hippies or yuppies, but the "BOBO" generation — well-educated, high-income individuals who value quality of life, freedom, and self-expression. Bubu fashion is all about uniqueness, independence, and an unyielding pursuit of elegance and detail.
The order event brought fresh ideas to casual wear in 2010, with a steady increase in order volume. The company successfully signed contracts with more than ten new franchisees, laying a solid foundation for future growth. By October 25, the 2010 Spring and Summer orders were declared a complete success.
Eguchi's 2010 Spring and Summer collection drew inspiration from the passionate and romantic spirit of Spain, positioning itself at the forefront of global fashion trends. The collection featured vibrant fluorescent colors and personalized tailoring, blending fashion with casual wear in a perfect mix. The Fabian family line showcased a double-sided impression, emphasizing unique aesthetics and a deep appreciation for art through fashion.
Ai Gu’s 2010 collection focused on light, fresh tones like yellow, grass green, and light blue, with bold printing patterns and modern art elements. The designs combined simplicity with elegance, featuring smooth lines and subtle details that reflected individual culture and bold innovation. The fabric choices included delicate materials such as memory wire, jacquard strips, and intricate weaves, with a focus on comfort and a relaxed fit.
Coat jackets featured exaggerated lengths and slight folds, creating a sense of space and hierarchy. The geometric design philosophy was evident in the interplay of lines and shapes, while the mix-and-match approach brought a modern twist to traditional styles. Eguchi continues to promote a free-spirited, aesthetic-driven fashion movement, where simple yet elegant designs lead the way in fashion innovation.
The product series was divided into three themes:
- **Space 1: Fashion Worship** – Embracing avant-garde styles, subverting classics, and expressing modern art through fashion.
- **Space 2: Youth Reverie** – A blend of cool, confident, and rebellious energy, with a focus on youthfulness and personal expression.
- **Space 3: Urban Encounter** – Exploring the fusion of fashion and art, celebrating urban sophistication and timeless elegance.
Eguchi’s 2010 collection was not just about clothing — it was a statement, a movement, and a reflection of the evolving fashion landscape. With a strong emphasis on creativity, individuality, and quality, the brand continues to inspire and lead in the world of casual wear.