[This website -fashion information] The famous Anna Wintour is the editor of the American version of Vogue, the well-deserved fashion queen, "The Devil in Prada". When she shot advertisements for popular sports brands, she did not lose the glamour of the fashion world. On an ordinary working day, Anna Wintour sat in her office, playing a football game on the TV screen, her assistant closed the door, and Anna suddenly played with sex and picked up the toy basketball that seemed to have nothing to do with the place. I started shooting in the small basket opposite, and it was like a NBA shooter. When the picture went to Anna's feet, the answer was revealed because she wore a pair of Jordan shoes. This is her advertisement for the latest joint venture between Nike's Jordan brand and Vogue magazine. The series consists of two models, red and white. The four letters AWOK are the handwriting of Anna. Every Vogue editor recognizes this string of letters, which means “Anna Wintour Okey,†an iconic abbreviation that she uses to approve creative ideas. One question worth asking is, why is there a toy basketball and a basket in the fashion devil's head office like Anna Wintour, she is still watching football games? It seems to imply that the fashion industry has been invaded by the sports trend in the past two years. From the Balenciaga to the LV to Versace, sneakers appear on the T-stage of each fashion week. Off-White's founder, Virgil Abloh, announced his first new show for LV before releasing his first show as LV's new creative director, while at the same time he just finished the Nike World Cup. Theme joint series. In the words of David Tourniaire-Beauciel, the design director of Parisian footwear, “Sports shoes (for us) are not new products, but new customers.†This sentence is equally applicable to Nike. In January of this year, the Jordan brand launched the first two series specially designed for female customers. It is not difficult to find out from the product design. They pay more attention to fashion and add elements such as high heel, bow and so on (Puma has been used and succeeded). . For the Jordan brand, market statistics showed in September last year that the sales of Adidas sneakers in the United States beat Jordan, which is behind the weakening of the fashion discourse power of basketball shoes in this trend. When the majority of male consumers begin to think that wearing fashion shoes is more fashionable, it is necessary to develop female customers in the basketball market. The next thing is no different. It is still the most skilled promotion routine for sports shoes in recent years, looking for suitable joint objects. The only problem is that female consumers are not affected by the traditional trend of the sports shoes market. They are more interested in the Anna Wintour-style strong marketing, that is, the authority to tell you what you should wear. More exciting content, welcome to scan the QR code below to pay attention to the official WeChat! Computer Backpack,Daily Backpack,Usb Backpack,Women's Backpack GDMK GROUP WEIHAI SHOES CO., LTD. , https://www.gdmkgroups.com
