The last day of Beijing Tianyi New Mall: Dahao goods merchants do not know where to go

The last day of Beijing Tianyi New Mall

Author: pipe according to the rule of law Weekend reporter Meng

Due to the bad signal from the mall, a shopping guide stood at a high place to find a signal. Guan Yimeng

"Unforgettable tonight, unforgettable, no matter what the horizon and the cape, Shenzhou Wanli embraces." On the afternoon of September 15, Beijing Tianyi New Mall (hereinafter referred to as Tianyi) market was accompanied by "Unforgettable Today", "Wan Shui Qianshan Always Love" "Friendship Old songs and other old songs, and the three-storey and three-tiered customers in front of each booth, came to a close.

"September 15th to withdraw the will." Sun Tao once operated a mobile phone accessories store. At that time, he slouched on the counter of two square meters. The people in front of him were both realistic and about to become history.

Born on November 18, 1992, Tianyi Market is the predecessor of God's will. It is the largest small commodity wholesale and retail market in Beijing. It has more than 3,000 merchants, including more than 130,000 kinds of small commodities from Tiannanhaibei. It is called Beijing "Xiaoyiwu".

The glory of the past is still fresh in memory, but now, the fiery 25-year-old goddess scatters the last afterglow, and when it faces the disappearance, as Sun Tao said, "Where is the next station, I know nothing." .

As early as the end of 2015, the “Little Tianyi” on the Tian’anmen Street was officially withdrawn from the market. Today, the Tianyi of Fuchengmenwai Street closed down on September 16, 2017. According to Li Yunwei, deputy director of the Xicheng District North Exhibition Command, after the closure of Tianyi, it will be transformed and introduced into industries such as science and technology and finance.

Up to now, Vantone New World Commodity Wholesale Market (hereinafter referred to as Wantong) has closed on August 31; 9 of the 12 markets of the Beijing Zoo Wholesale Market (hereinafter referred to as the “Batch Approval”) have completed the reconciliation, and the remaining 3 are within the year. Completion of the relief; 45 wholesale markets in the Dahongmen area of ​​Beijing, has been reconciled to 38 upgrades, and basically completed the settlement before the end of this year.

“My mobile phone accessories store has been in Tianyi for 14 years.” Sun Tao told the lawful weekend reporter that he has been running from the popular era of Nokia, Samsung and Motorola to Apple and Huawei, OPPO and other mobile phones. Not giving up."

Big goods and crazy sweeping

"If the news of closing the door is released, the mall has been overcrowded." In Sun Tao's memory, God seems to have not had a hot business scene for a long time. From the first floor to the fourth floor of Tianyi, from one shop to another shop close to it, if you want to move, it can be described as “difficulty”.

From about 7:00 in the morning to 5 in the evening, Tianyi Mall has been performing the "bargaining drama" between merchants and customers.

"Loss for sale, clearance, sale, 50% off..." You will hear or see such a slogan at every level of God's will.

Lu Lan runs a home textile shop with quilts and sheets in Tianyi. In this “carnival” before the suspension, she had to adjust the price of the goods. "Give you a cost of 130 yuan, the original price is 260 yuan." Lu Lan is negotiating with the customer about the sale price of a quilt, next to them, there are 5 customers either asking the price, or checking the quality of the goods, she is too busy Open diplomatic relations.

For this reason, Lu Lan’s daughter and husband were called to the store to help. "How old is the prostitute, I have been in God for many years." Lu Lan pointed to the daughter sitting next to her, the year when her daughter was born, she was in the first year of God's will, and now it has been more than 20 years. In the past 20 years, many customers who have accumulated a large number of purchases have also had their own Taobao and micro-stores. Although the closure of the company will cause certain losses to the business, it is because of the existence of these large customers and online stores that they can maintain their business.

According to her, in recent years, business has been sluggish, on the one hand, the impact of online shopping, and on the other hand, the increase in similar shops. "Similarly today's lively scenes may have appeared a decade ago when people came to God to buy new year's goods." Lu Lan said.

Until the moment before closing, God’s will has been overcrowded. Whether it is home appliance department stores, clothes toys, as long as the last moment of closing the door, there will be buyers. According to a buyer, she is already coming to God for the third time. Every time she can find something to go home, "all come over and leak."

It is the busy business of selling things, the busy calculation of buying things. A flashlight is priced at 70 yuan, but it is sold at 30 yuan. The mobile power source, which claims to be worth 70 yuan, has never been touched. Many buyers have also revealed that the price of goods is not as big as the usual “selling” as the merchants say. Instead, the price is increased and then lowered.

Although it occupies a good position in the center of the elevator, the shop of Qian Kaixing and his son has a flat business. The products operated by the two are electronic products such as mobile power and headphones.

"The majority of the goods are uncles and aunts, and their demand for electronic products is not large." Qian Kaixing analyzed the reasons for the flat business to the rule of law weekend reporter. According to him, even if some young people come to the inquiry, it is mostly because they can't reach their psychological price.

Even so, compared with the usual, the news that God wants to suspend business has been released, the business of Qian Kaixing and his son has a great improvement.

In addition to business, there are some people who have special feelings about God's will, and come to nostalgia. "Twenty years ago, I went from time to time to go shopping and set up some things. When Vantone closed the door, I didn't catch up. When God closed, I must accompany him to finish the last class." The old man is a little excited. There are not many people who share the same feelings with this grandfather. Many people inside and outside the market are holding mobile phones. Self-portraits are taken with the gods. They want to use images to preserve the last appearance of God.

The same dismissed Vantone and the move batch

"Half a month ago, Vantone was also like this." Auntie, who came to Tianyi shopping and held two big black bags in his hand, told the rule of law weekend reporter that before Vantone closed, she also went to the "Big." goods". Many people, like her thoughts, squatted on some Japanese-style department stores before the end of the day.

It is understood that at 10 o'clock on the evening of August 31, Vantone, located near Fuchengmen, Xicheng District, Beijing, officially closed the market after the final clearance. The country’s first five-star wholesale and retail market, which has been in operation for 18 years, has since retired from the stage of Beijing.

Vantone was founded in 1995 and transformed from a shopping mall into a small commodity retail wholesale market in 1999. After more than ten years of development, Vantone has become the flagship of Beijing's and even the country's small commodity wholesale and retail industry, and is also a landmark for many Beijing residents to shop and bargain.

On July 1, 2017, Vantone was delisted. It was also on this day that Vantone’s merchants began to clear the stock before the closure.

There are many small commodity wholesale markets like Wantong in Beijing. They started in the 1990s. After more than 20 years of development and transformation, they have become a well-known wholesale business circle in the north and even the whole country. They have become Beijing's landmark shopping symbols.

Recently, with the promotion of non-capital function work in Beijing, many large-scale wholesale markets like Wantong and Tianyi have stepped up the pace of withdrawal.

Less than 3 kilometers northwest of Wantong, there are several shopping malls that focus on clothing sales and wholesale. This is the famous business district. Nowadays, only 12 markets including Tianhe Baima, Century Tianle and Dongding are left in the 12 markets of the commercial district.

However, Century Tianle has posted a notice of reconciliation. According to the rule of law weekend reporters, the market with the largest area and the largest number of merchants in this “open batch” business district will be officially closed at 18:00 on October 6, 2017. Before the end of the year, the approval of this largest clothing wholesale distribution center in Beijing will completely withdraw from the historical stage.

All of this is related to the requirement of “adjusting and resolving the core functions of the capital” proposed in 2014. One year later, the "Beijing-Tianjin-Hebei Collaborative Development Plan Outline" pointed out that promoting the coordinated development of Beijing-Tianjin-Hebei is a major national strategy, and the core is to orderly deconstruct Beijing's non-capital functions. The market for mobile approvals has been clearly listed as a key area for the functional relief of Beijing's non-capital.

In the dynamic batch of business districts, the slogans like “resolving non-capital functions” and “Beijing-Tianjin-Hebei coordinated development” are particularly eye-catching. In addition, there are several introductory and referral pavilions on both sides of the road: such as Tianjin Zall Electric Mall, Zhangzhou Dongsu Mingzhu Fashion Industry Town and Shijiazhuang Lecheng International Trade City.

In response to the slogan, "a total of Beijing-Tianjin-Hebei, a big pattern."

Fu Chonglan, a famous Chinese urban planner, said that the disintegration of the small commodity wholesale market will not have much impact on urban planning. The basic functions of the city will not change, only in the context of economic geography and transportation development, and the Internet Information Technology Institute. Under the conditions of the support of the online shopping model, the wholesale mall is on the decline, which is a basic result of the development of economic and social science and technology.

In his view, these wholesale markets consisting of small shops can't disappear, and it will occupy a certain space in the development of the city. There will also be space carriers in the city planning.

Dahongmen business district is no longer booming

In the wholesale market in Beijing, there are two very famous clothing wholesale markets. One is the move in the north and the other is the Dahongmen clothing wholesale market in the south.

"At the end of this month, the Kyoto century was closed." Since the beginning of 2001, Zhou Yuan has been running a clothing business in Kyoto Century Textile City in the Dahongmen business district. Today, the four characters of "Kyoto Century" have long been history.

It is understood that the Dahongmen Road where Kyoto Century Textile City is located was once known as the “face and accessories street”. The business varieties include apparel fabrics, accessories, needle textiles, clothing, shoes and hats, daily necessities, and cultural and sports goods. The sales target covers Beijing citizens and merchants in North China.

As early as twenty years ago, the Dahongmen business district was originally a street vendor selling low-cost clothing. However, with the continuous support of government policies, it has only experienced a short period of more than ten years. The former street stall has developed into one of the largest and most powerful clothing wholesale distribution centers in northern China.

During the peak period of Dahongmen Commercial Circle, the total construction area of ​​Dahongmen Clothing Wholesale Market exceeded 1 million square meters. There were 45 comprehensive shopping malls including clothing, textiles, shoes and hats, with more than 28,000 booths and more than 80,000 direct employees.

However, everything that has been done has become a thing of the past. This clothing wholesale distribution center with more than 20 years of history will be completely dismantled at the end of November 2017. It used to be a long time, merchants are about to be sealed up by time.

"Probably from the end of June, the merchants of the Kyoto Century began the final sale." Zhou Yuan said that his own stocks have been processed in batches and batches, and the remaining stocks will find another way.

With more than 30 of the 45 wholesale markets in the Dahongmen business district being shut down one after another, the merchants will know that the fate of the red door will come sooner or later. According to Zhou Yuan, the merchants who had stayed on the sidelines for Dahongmen’s retreat had already taken various measures to promote sales.

Not only that, there are media reports, according to incomplete statistics, since the non-capital function, 26 markets in Dahongmen area have chosen to transform or cancel, more than 8,000 merchants have been canceled and revoked, and more than 700 households are being revoked. And cancellation procedures.

“Many merchants like us are investigating new markets.” Zhou Yuan told the lawful weekend reporter that he visited Baigou Dahongmen Clothing City in Baigou, Hebei, Dongmao International Clothing City in Yanjiao and Tianjin Jianxin City. .

In Zhou Yuan’s view, where to go has not yet been determined, it is important that there are customer resources that have been in business for many years. "If there are no such old customers, then this relocation will bring a lot of losses." Zhou Yuan said.

Where is the small commodity city?

Under the grand strategic background of the coordinated development of Beijing, Tianjin and Hebei, the traditional old market has moved outwards. From the batch of business circles to Wantong, God's will, and then to the red-and-white clothing wholesale market in China, no matter the scenery and geometry, we can't get rid of the fate of being dissolved.

According to the coordinated development of Beijing-Tianjin-Hebei, Hebei, as an important base for modern commercial and trade logistics, is an important ground for the development of a new market for commodity markets. Shijiazhuang, Baigou, Zhangzhou and many other areas have non-capital functions to ease the grounding. At present, the work related to grounding is progressing smoothly.

According to reports, the projects undertaken by Zhangzhou Mingzhu Trade City and Shijiazhuang Lecheng are progressing smoothly. In addition, Yongqing Beijing Xinhai Shoes City officially opened in Langfang, Langfang, Hebei.

In the early years, at 4 or 5 o'clock in the morning, the merchants of Beijing Dahongmen Xinhai Shoes City began to load goods, and the continuous passenger flow continued until 7:00 in the evening. This fiery scene was only moved to Yongqing, Hebei Province in 2017 after only two years.

In fact, Xinhai Shoes City is only a small part of the Beijing Xinhai Trade City project.

According to the rule of law weekend reporter, as one of the key projects in Hebei Province in 2017, Xinhai Trade City will undertake the commercial, logistics and wholesale market formats of Beijing, and carry out industrial optimization and upgrading.

At that time, Xinhai Trade City will cooperate with many merchants to create one of the largest wholesale and retail commercial markets in the Beijing-Tianjin-Hebei region.

Up to now, the Trade City has introduced merchants in Beijing Dahongmen, Zoo, Muxiyuan and other commercial districts. The project covers an area of ​​more than 2,000 acres, with a building volume of 2 million square meters and a total investment of 10 billion yuan. By 2019, all Built.

Previously, the volume of Beijing Dahongmen Xinhai Shoes City was only 20,000 square meters.

Coincidentally, on September 3, 2017, the Shijiazhuang Gold Index brand apparel wholesale market launched the investment promotion work for Beijing's relocated merchants, ushered in the first batch of more than 100 households in Beijing to prepare for the relocation of merchants.

It is reported that the gold index brand clothing wholesale market is located in the core area of ​​Shijiazhuang City, which belongs to the key project of upgrading and transformation of Xinhua Trade Center. It is a century-old business circle formed by the old railway station in Shijiazhuang. In the past three years since its opening, there are currently about 2,000 merchants, and 90% of the merchants are wholesale merchants with their own brands. The gold index market is expected to undertake 300 to 500 households of men's, women's and accessories in Beijing.

"Although the market moves out and undertakes vigorously, but my heart will still be a bit sad." Zhou Yuanyi thought that he was about to leave the Dahongmen who had been with him for more than ten years, and his heart was constantly pouring out.

As he said, even if many wholesale markets in Beijing have found a ground, for some merchants, they will have more or less fear of the past and the future.

"I don't know where to go"

Compared with Zhou Yuan, some merchants don't even know where they should go. Time, place, everything is unknown to them.

"Maybe go back to Zhejiang." Sun Tao said.

Fourteen years of operation is undoubtedly the most precious memory and wealth in Sun Tao's life, but when reality is in the forefront, Sun Tao, who is not confused, no longer chooses to take risks as he did fourteen years ago.

"I don't know where to go. If there is nowhere to go, it is the best choice to go back to my hometown." In Sun Tao's view, the current market conditions are not easy to change, like mobile phone accessories, people seem more willing to buy online. . "If God moves to Hebei, it is estimated that no one will pay a lot for the purchase of a mobile phone case. What's more, the online mobile phone case is complete in variety and style."

In the past ten years, God has not known more than a few merchants selling mobile phone accessories. Undoubtedly, Sun Tao’s business is facing increasing competition.

"I am also tired." Sun Tao could not help but sigh, from his eyes, he could not see the sorrow of the businessman. Once the "eyes of the six roads, listening to the eight sides" has long become "staying for the rabbit, love to buy or not."

"If there is no good place to go, go home and find a safe job, then work part-time online shop." Sun Tao said.

For the mobile business district, the people who need to think about where to go can be not only these merchants, but also Dongding, Tianhe Baima and couriers and porters in front of Century Tianlemen.

"Dahongmen." Liu Guoqiang repeatedly shouted these three words in his mouth. According to the rule of law weekend reporters, his job is mainly to help the local stores to pick up the goods to carry goods, or to carry these goods to the Dahongmen clothing wholesale market.

The efforts to dismantle the functions of the non-capital in the Dahongmen area are constantly increasing, and will be basically completed before the end of this year. For porters such as Liu Guoqiang, this is not good news.

"These wholesale markets have eased and found other jobs." Liu Guoqiang said. In his opinion, it is enough to do hard work as long as you are willing to suffer.

In addition, there are some couriers in the business district.

"Only one shopping mall in Dongding needs more than a dozen couriers." SF Express courier Yang Changsheng is sitting in the express car to rest. According to him, all the couriers in charge of the approved area do not know where the market will go after the reconciliation. "The company will arrange a new place for us." Yang Changsheng said.

At that time, Yang Changsheng was waiting for the merchants who came to send mail at the entrance of Dongding. And Feng Cheng "goed to" Yang Changsheng's express "business" three times in just one hour.

"It takes 11 years to sell clothes." Feng Cheng did not think that he would face a situation where there is nowhere to go. He said that when Mr. Early was prosperous, he could earn about 200,000 yuan a year. Although the business is sluggish today, it can also support a family of four.

"My little daughter and eldest son like to eat the real kung fu pork." Feng Cheng raised his finger to the restaurant next door, and his eyes were free. He didn't know what to do in the future, but the eldest son. The sentence "Want to go home" has been hanging in his ear recently.

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