Layout fashion and creative industry cluster accelerates the differential development of textile and garment industry

At present, due to the comprehensive influence of domestic and international market demand environment and international industrial layout adjustment, China's textile industry has entered a new normal of slowing growth, power conversion and structural adjustment.

Big data shows that from January to August this year, China's textile industry industrial growth rate growth rate of 5.1%, compared with the same period last year, the growth rate decreased by 0.9 percentage points. Among them, the industrial added value growth rate of the garment industry was 6.8%, an increase of 2.3 percentage points over the same period of the previous year.

Under such a status quo, the clustering development of the textile industry is very hot, just like a "black horse", bringing new expectations to the market.

Layout fashion ideas

Industrial clusters

The fashion industry is now known as the “new three board” of the Chinese textile industry. In the eastern coastal areas of China, the cluster development of the textile industry, which reflects fashion, is becoming an “industrial phenomenon”. This phenomenon is particularly prominent in textile provinces such as Zhejiang, Guangdong, Jiangsu, and Shandong.

At the Keqiao Fashion Week held recently, Zhao Rulang, deputy secretary of the Keqiao District Party Committee of Shaoxing City, Zhejiang Province, told the reporter of China Enterprise News that China Keqiao International Textile Expo has been held for 19 consecutive years and has gradually become a domestic One of the major textile exhibition brands.

Keqiao District, Shaoxing City, Zhejiang Province, Keqiao Fashion Creative Business revenue in the first three quarters of this year was close to 900 million yuan, an increase of 20.3%, driving related enterprises to form sales revenue of 17.7 billion yuan, which became a powerful force to promote Keqiao Textile from manufacturing to creation. engine.

Zhao Rulang told reporters that the Keqiao District Government will increase the cultivation of two hundred billion industries of fashion creativity and high-end textiles, further increase support to create an industrial chain with creative design, increase added value, lead large-scale development, and accelerate the development of light textiles. City (600790, shares it) "three times of entrepreneurship", focusing on e-commerce, intelligent logistics, modern exhibitions to further enhance hardware and software, and effectively promote Keqiao from the textile product manufacturing center, trade center to the fashion creative design center, the creation center.

Xu Yingxin, vice president of the China National Textile and Apparel Council, said that it is necessary to take market demand as the guide, take the trend of fashion as a guide to product development and fashion promotion professional services, integrate the high-quality resources of the upstream and downstream of the industrial chain, and cultivate the keen fashion of Keqiao textile enterprises. Degree and technological innovation, promote the sharing of resources and value links between textile fabrics and fashion design, and build a new layout for the sustainable development of Keqiao Fashion Creative Industry.

Differential management

Out of the new path of cluster development

Under the new situation, how can the apparel industry overcome the difficulties caused by the lack of global economic demand for the Chinese textile industry? How to achieve a stronger breakthrough in the national fashion industry under the new situation? How to fundamentally change the situation that industrial cluster products have low added value and the industry is at the low end of the value chain? These problems exist between the textile industry clusters, and Zhang Jiangbin, director of the Shishi City Market Development Service Center, has his own views.

Zhang Jiangbin told the reporter of China Enterprise News that the comprehensive development of Shishi textile and garment industry can be said to have built a relatively complete textile and garment industry chain. At the same time, "cluster development, differentiated management" has opened up an innovative development path for Shishi textile and garment industry cluster.

According to the person in charge of the Shishi City Fabrics Association, Shishi textile fabric industry adheres to the development model of “R&D trade” and relies on well-known research institutes and universities to develop new fabric products. Currently, more than 3,000 new fabrics are available each year, covering cotton. Chemical fiber, silk weaving, blending and many other types, many new fabrics have industry leading position.

Nowadays, most of the textile industry clusters have optimized the original development model and strive to seek the transformation and upgrading of the industry chain as a whole. At the same time, in the process of industrial cluster development, it is actively shifting to the direction of intelligent and innovative ideas.

Sun Ruizhe, president of the China National Textile and Apparel Council, said: "The cluster has shown new features and highlights under the new economic normal, mainly in the continuous exploration of new models for innovation cluster development, continuous improvement of industrial chain and professional market support, and active creation of regions. Brand influence, actively promote technological progress and industrial upgrading, actively promote the 'Internet +' strategy and deepen the integration of two industries, and actively carry out the construction of cluster public service platform." This industrial structure adjustment, let the cluster industry level, development quality And the benefits have been raised to a higher level.

Editor in charge: Xu Yuehua