Department of Love 2014 brand strategy upgrade - Love Fashion Director Ye Chuanxiang

2014 is a year full of hope for love and romance . It is the key battle for the brand to achieve the goal of "one thousand stores in three years." In order to achieve the grand goal of "three-year-old goal of one thousand stores," it is imperative to comprehensively upgrade the brand development strategy , Internally, we must strengthen the integration of corporate resources to form a joint force; continue to optimize the product mix, enhance brand image and product competitiveness, from outside to speed up brand expansion and channel construction pace, strengthen brand image packaging and terminal operation and management to promote steady brand forward development of.

2014 core strategy

Adhere to the brand expansion and channel construction is still the first task in the line of love in 2014, and further expand the brand's basic disk, and timely seize the market three or four lines to speed up the Department of Direct chain layout, to increase control of the channel and market share; the future of a Year plan to add 300 stores across the country; focus on the development of Yunnan, Guizhou, Hubei, Jiangsu, Zhejiang and Shanghai and other regional markets, and gradually develop the northern region of the Yangtze River and Northeast provinces market, and strive to plug in the vast territory of China in 2014 Love The banner, basically reached the full coverage of the Chinese market.

Adhere to the core competitiveness of goods as a strategy unshake, accelerate the extension of brand products, optimize the product mix, the introduction of "fashion brand" concept, to promote brand upgrades. Department of love goods in the existing Korean style based on the European and American fashion series, to achieve the style of "combination of things" to form a "multi-style, a large number of small" longitudinal development pattern;

系恋-shelove

In 2014, the Group will gradually introduce such strong categories as accessories, women's shoes, bags, underwear and home clothes to further meet the needs of women's dress-ups and enhance the customers' one-stop shopping experience in order to boost the sales performance of the stores. In the second half of 2014, Love multi-category integrated store in Shanghai, Wuhan, Shenzhen, Chengdu, Chongqing five major fashion capital test the water.

Continue to adhere to the "parity of people, inexpensive" product strategy, highlighting the product differentiation and price advantages, promote the "ordinary woman dressed in fashion," a new concept.

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