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"For the Dream" Busen Men's new brand BSG2013 brand strategy conference ended successfully
Recently, Busen men's brand new BSG2013 brand strategy conference held in Hangzhou. Conference to "come for a dream" as the theme, showing a star dream dazzling feast. The scene not only gathered together from all over the country's merchants, but also attracted a large number of domestic and foreign fashion media, including Xinhua News Agency, Sina, Zhejiang Television and many other heavyweights, but also attracted Chinese contemporary sculptor Gong Dong and numerous Well-known designers, musicians, fashion critics to attend, we gathered together to witness the birth of a cutting-edge urban fashion men's brand. The launch of this new trendy brand of BSG also marks the full launch of Busen's multi-brand management strategy. Men's clothing business for many years Busen, this time launched the BSG brand will be extraordinary shot, the intensity of innovation is very strong: The first is the innovation of product design - to "urban social leisure" for its unique product positioning, at the same time, Inviting Gong Dong, a contemporary Chinese sculpture artist, and a number of young artists and designers to participate in product design, combining popular concepts with social occasions to meet the urban youth wear in urban social situations. Followed by the marketing model of innovation - BSG urban fashion social clubs as a terminal positioning, the dream of the city of youth brought together to create a core city fashion fashion circle. In brand promotion, in order to rapidly enhance brand influence and popularity, BSG has created a three-dimensional all-directional brand communication system through four innovative brand communication strategies to open up a new fashion blue sea belonging to BSG brand. The conference was presided over by Wang Jin, a well-known host of Taiwan's Eastern TV station. The entire conference was kicked off at the ceremony of "Avenue of Stars," so that each guest at the entrance would shine a new word of "city." Mr. Wang Jianjun, chairman of Busen Garment Co., made a speech on multi-brand management of Busen Garment Co., Ltd. and BSG brand development strategy. Wu Yongjie, general manager of Busen Garment Co., Ltd., elucidated the brand operation strategy and expressed his good dream vision of BSG brand. Throughout the conference, BSG's brand advocacy - the new protagonist of the city - that is, every "new protagonist" is the builder of urban spirits. They are the new youth with independent thinking, the backbone of the current society, and they are leading The orientation of the mainstream values. BSG is the founder of urban fashion social lifestyles. It is not only a commodity but also a value connotation. Through the brand core value of "subversion and innovation", BSG conveys to the urban youth an inspirational and innovative spirit. After the leaders of the two joint-stock companies finished their speeches, the trendy party show of Spring & Summer 2013 in the city's social circles officially started and BSG shines. Through the wonderful interpretation of the models, the brand new lifestyle of the BSG brand is perfectly displayed, presenting a fantastic visual feast to the guests. Subsequently, the conference site also held a grand and passionate city social art party, fashion and art, music and wine blend, the atmosphere once again climax. The conference ended in a staggered art party, showing not only the concept of youth inspirational brand, but also expressed that BSG is the dream of partners to achieve the platform, but also Busen clothing good brand management a new vision of the dream. The birth of BSG, bound to set off in the fashion men's fashion industry social fashion frenzy.