"Three Absurd Two High" Times Shaping Brands or Rescuing Garment Enterprises

At present, China's garment industry, which has survived the financial crisis, is facing an extremely embarrassing situation. With the increasingly fierce competition at home and abroad, pressures such as the appreciation of the ***, shortage of labor, and rising raw materials are eroding the industry step by step. Profit.

China's garment industry faces “three shortages and two highs”: “money shortage, electricity shortage, and human shortage” and “high cost and high tax burden”. Some of them are further extended to "five shortages" - "money shortages, electricity shortages, people shortages, land shortages, and water shortages." The result of changes in supply and demand in resource shortages is naturally a high cost. At the same time, high inflation, tight liquidity, shortage of resources and energy, these three major trends will exist for a certain period of time.

Creating a brand or saving clothing companies Many clothing companies are beginning to find their way. The reduction in production is compelling, and the so-called transition is actually so easy every year.

Many clothing experts analyze the situation of garment companies in the current high-pressure environment. There are also experts who have tried to point the garment industry to a breakthrough.

Chen Yaohua, president of the Dongguan Textile Industry Association: At present, not only the apparel industry, basically all industrial companies have encountered similar difficulties: rising costs, *** appreciation, ** difficulties. The big economic environment is an enterprise that cannot be changed. What companies can do is to change themselves and make adjustments in various aspects such as business strategy and cost control.

Du Fuzhou, President of China Garment Association: The 12th Five-Year Plan period is a crucial period for the development of the apparel industry. Only by transforming the growth mode and accelerating industrial upgrading can we exert enormous economic and social benefits in the next decade to achieve the goal of building a textile power. Goal.The key to transforming growth is to increase technology contribution rate and brand contribution rate through innovation.

Zhang Liying, owner of the Shenzhen dolly garment company: The transfer of the garment industry, especially foreign trade companies, is actually not feasible, and at least the conditions for large-scale transfer do not exist. For the processing enterprises that have always been mainly foreign orders, it is difficult for the transformation and upgrading to have the conditions and space for implementation. Judging from the results of their inspections, the areas around Jiangxi, such as Jiangxi, Hunan, and Guangxi, are less labor-intensive than Shenzhen, but there is a big gap between the industrial environment and related supporting facilities, and the need for more expenditure on logistics costs. It's still not profitable to count.

In Weibo, bloggers also expressed their opinions on the high pressure of clothing companies.

Micro-clothing silk interview: This year's manufacturing industry is really a test of survival, do not grasp the industry "advantage", the company will sooner or later collapse! Chinese clothing companies, what can you do to save you?

Huang Hao: Many garment companies face difficulties at the moment, involving the reorganization of the strategic aspects of survival. "In recent years, many service companies have focused their development on branding, branding, etc., branding, death, and death. They will die. Between the two, you will choose to die. Still find death? Jiang Zhigang microblogging: the current market environment, can be said to bring new challenges to the survival of small and medium-sized garment enterprises, many companies have not focused on the development of more than five years, blindly shop, promotion, and ultimately lost in On the product R&D system, binding the feet has hindered the development, because in the end the product is still required to support performance.

A product fashion: When more than ten years ago, when most of China's garment companies sought to survive by OEM, they had innovative entrepreneurs, created their own brands, and created a well-known clothing company! Nowadays, from the perspective of the garment industry, the entire industry seems to be in a poor living environment, but a group of companies that rely on innovation and rapid growth have emerged. For more companies that are eager to break through, they must inject into the brand. Innovative elements.

Obviously, China's garments with a long history are standing at the historical “junction”—the “processing factory” that continues to win by quantity, survive by price, and willing to be the world? Still actively seek change, change strategies, get rid of extensive growth methods, and consolidate the status of China's textile industry with high value-added products? The answer is very affirmative. Industry restructuring and brand building have already been reborn in the garment industry under high pressure.