Golden Sun: The Cultural Connotation of Home Textiles in the Concept of Consumption

Abstract: Consumers generally believe that the shock of home textiles' own cultural atmosphere is the biggest feeling brought by home textiles. The Golden Sun Design Institute pointed out that this is only an external manifestation of art, but the realm of art has great differences. This difference comes from the understanding and expression of the cultural connotation of home textiles.

Keywords: home textile culture connotation development golden sun

There was such a question in the market survey: What is the biggest feeling that your favorite home textiles bring to you? Many consumers' answers are: the shock of the cultural atmosphere of home textiles. After visiting the Frankfurt International Home Textiles Fair, I felt that the level of domestic display was not low. Just like many high-rise buildings in China, they borrowed from the European style and built on the shoulders of Europe. The Golden Sun Research Institute pointed out that this is only an external manifestation of art, but the realm of art has great differences. This difference comes from the understanding and expression of the cultural connotation of home textiles.

(1) Pay attention to the development of traditional culture

Any country or nation has its own culture and history, and how to inherit, develop and innovate this culture is very important, which is the important task that must be shouldered when designing and developing home textiles. Especially in today's rapid development of science and technology, knowledge sharing, information sharing, and the world is becoming more and more "small", it is even more important to maintain national characteristics and traditional culture.

(2) Paying attention to the development of regional culture

Regional culture refers to the special cultural phenomenon formed by a specific geographical environment and atmosphere. In particular, the design of home textiles should take into account the architectural style of the area and the living habits of the interior. These are conducive to the development and design of products. The more the environment coexists in the world, the more attention should be paid to the development of regional cultural characteristics.

(3) Pay attention to the development of science and technology culture

The so-called science and technology culture refers to the creation of both content of science and technology and design of science and technology. On the one hand, designing from raw materials, forming a one-stop plan, anti-bacteria, dustproof, winter warm, summer cool, energy-saving, flame retardant and other intelligent fabrics, emphasizing the perfect combination of technology and art, reflecting multi-functional, integrated And "green" environmental protection and so on. On the other hand, with the development and popularization of science and technology, people's artistic creation and love of science and technology subject matter has been heating up year by year, especially the participation of computers, which makes certain designs have a scientific and technological content, which also reflects the atmosphere of the times and enriches textiles. The design style reflects the creative means of contemporary science and technology. Convenient, fast, novel, and series is its strength, making textile design into a new concept - functional, artistic, environmental, and healthy.

(4) Pay attention to the development of fashion culture

The so-called fashion culture design mainly covers two aspects: on the one hand, it is general, it refers to the design for social popular culture and public aesthetic needs; on the other hand, it is narrow sense, referring to popular literature, film and television, art and other subjects. The main content of home textile design. Although the two are different, the essence is the same. They grasp the contemporary people's fashion psychology, the mentality of the people and the pursuit of beauty, and carry out modern design according to the development of the times, aesthetic needs and taste characteristics.

(5) Pay attention to the development of diversity culture

The development of the economy, the improvement of living standards, the development of tourism, and the broadening of the national vision have all prompted the people to pursue the exotic culture, the pursuit of novelty, the diversity of tastes, the feelings and the culture of experience. This has made design and development more The spiritual needs of consumers and the development of diverse indoor styles, as well as an open, changing and diverse mindset.

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