[China Glass Network] In the normal operation of a company, it is inevitable that some people will be offended because of economic disputes, quality problems and even personal factors. A small number of people who are familiar with the Internet will post online complaints, forum posts, blog writing, etc. The way to express dissatisfaction with the company.
It has the characteristics of lightness, comfort, easy-care, fashion and reasonable price.
Over 20 years growth, the company has cultivated a team of experienced technical and management staff and owned the modern facilities and automatic assembly lines from dyeing, knitting, finishing and deep processing.
Meanwhile, the company always follows the fashion steps, continuously innovates and develops new products, and improves the management and service ability.
The upscale faux fox fur and Knitting Wool products reach the domestic and international high level. Products have been exported to the United States, Australia, Japan, Russia and Vietnam. In addition, according to the report from international accredited testing institutions, the test of formaldehyde in some products is ND level. The company receives high praise from the international specialists.
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On the other hand, the particularity of some industries will definitely have negative information, especially for cold-frozen food enterprises. Their products are subject to random inspection by the quality supervision bureaus at all levels in the country every year. In the long-term operation, almost every enterprise is I have detected that a certain bacteria has exceeded the standard. Just as the Shanghai food company we mentioned in the second section of the previous chapter is not necessarily a problem in the production process, it may be because the supermarket is not cryogenically cooled, causing bacteria. Exceeding the standard, but the black pot is to be backed by the enterprise. After all, the supermarket is also a customer of the food factory, and the customer cannot always be black. So there was a negative news in the local newspapers in Jiangsu, followed by some food-related websites.
When you encounter such a thing, the business owner must be unable to sit still. The newspaper reports that everyone will finish reading it, but the negative information of each website has been there for a long time, and will not disappear when the customer searches. When the company name, these negative information is flooded in the search results. Whoever puts this on the head, the former reaction is to find someone to delete the negative information immediately. You don't have to go out to find someone, someone will come to the door.
After a few days of reprinting the websites, some people will call and say that they are editors of a website. They reprint this message on their website. As long as the company is willing to pay a sum of money, it will delete the message. Pure extortion). The money is not much, the general price is hundreds to thousands of dollars, but you can't make this money. Once you get the money out, there will be more websites to reprint, and more editors call to call you to save money. Because these small websites that are not standardized are eating this bowl of rice, otherwise such websites will report negative information.
So good, don't pay attention to these people, how can we solve this problem ourselves? The title of this section is useful for using "blocking" rather than "deleting" negative information. Because the real deletion is almost impossible, don't look at some network companies claiming that they can hack into the government website to delete a certain news, but the fact is that they are using traditional public relations means, spend some money , get through the relationship to delete (if they can easily access the major websites, you do not have to delete the negative information to make money). In turn, the money spent will be doubled and received on the business. It is said that Sanlu Group prepared more than three million to delete negative information. This kind of public relations expenditure is not affordable for small businesses. So we have to "block" rather than "delete" negative information.
The so-called blocking has two meanings. On the one hand, it is necessary to actively respond to negative information, at least let customers see positive explanations while seeing negative information. For example, big Taobao merchants have encountered “bad appraisers†(people who extort sellers by extorting them). When there is a bad review of such people in the product sales record, it is necessary to explain in the previous time. Your own high-quality products and perfect after-sales service, if necessary, directly point out that this is what the bad reviewer did. The number of praises on the Internet is more than the number of bad reviews, and I believe that customers will not care.
On the other hand, for the negative information on the Internet in the form of independent news reports (the information can not be followed), the better way is to flood the search results with a lot of positive work, and put negative The information is squeezed as far as possible into the next few pages. For companies that have been doing network marketing for a long time, the risk is even smaller. Because these negative information need to go to the front of the company's positive information, it also needs a lot of optimization and promotion work. It takes thousands of dollars to extort a few thousand yuan. Promotion, no one is willing to do this business.
Of course, if the company has the heart, it can also turn bad things into good things. The Shanghai food company we mentioned earlier, although the problem is not necessarily in their company, they attach great importance to this incident, actively cooperate with the quality supervision bureau to rectify the production environment, strengthen management, and received praise from the local government departments. So they reported the attitude of where they fell from where they fell, and once again contacted the local quality supervision media in Jiangsu, spending money to send soft advertisements and publicize the company's products. At the same time, I also paid for soft-text advertisements on websites that used to reprint negative information... Needless to say, everyone understands that after these websites have received advertising fees, there is no negative information anymore. Less positive information.