[China Glass Network] As an e-commerce researcher, online marketing is a compulsory course. Through the research on Feng Yingjian and other colleagues, it is concluded here that as a network marketing staff, 21 basic ability requirements are required.
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1. Ability to express words
Make the problem clear! This is the basic ability of the network marketing staff. If you really want to make the problem clear, it is already very great. Do not believe? You may wish to take a look at the product specifications of some companies, look at the product introductions of some websites, and carefully analyze whether they have clearly explained the problem. Many websites do not make any clear comments about the problems users want to know.
2. Data collection ability
There are two main values ​​for collecting information: one is to preserve important historical data; the other is to try to complete the information in an important area. If you can collect a lot of valuable information in your work-related fields, it will be a huge asset for your own effective work.
3. User experience ability
We need more hands-on experience to gain a deeper understanding of online marketing. One of the better ways to learn online marketing is to build a personal website. Because through the construction and maintenance of personal websites, we will have a deeper understanding of the knowledge of website construction, website promotion, website evaluation, etc., and this is an online marketing experiment that can be controlled by ourselves.
4. Do-it-yourself ability
To deepen the various problems in online marketing, it is not enough to rely on the general experience. You also need to do it yourself and participate in all aspects of the online marketing process. Many times, some problems are not difficult to have a deep understanding of their own hands, and some problems can only be discovered by themselves, and find a solution. The more places you do in the learning process of online marketing, the deeper your understanding of online marketing will be.
5. Code understanding ability
Internet marketing is inseparable from common programs such as web page production and database application. Network marketing personnel may not be able to become master programmers, but there should be some understanding of some basic codes directly related to network marketing, especially HTML, ASP, JSP, etc. . Even if you are not proficient in writing webpage files in code, you should understand the basic meanings, and you can find obvious errors in the analysis of webpage code in order to better understand and apply online marketing.
6. Web page production ability
Web page design itself has many problems, such as image processing, program development, etc. These problems cannot be included in the special course of network marketing, but an online marketer should have preliminary knowledge of web design, at least for the basic principles of web design. And the method is understood. These abilities are especially important when planning a website, because only by understanding some of the basic issues in web page production can you know if the plan is reasonable and whether it can be implemented.
7. Participate in communication skills
In essence, the main task of online marketing is to use the Internet to promote the effective dissemination of marketing information. Communication itself is an effective means of information dissemination. The Internet provides many opportunities for communication, such as forums, blogs, and columns. Articles, mailing lists, etc. all need to be directly involved.
8. Resource utilization capacity
Whether it is a company's marketing activities or learning and research, it requires certain resources. Without any resources, it can't be discussed. These resources include funds, knowledge, information, services, etc., and funds are more important and active. Marketing resources can be used to purchase other important marketing resources, such as advertising, market research, customer service software, etc., but funds are not the whole of marketing resources, and under normal circumstances, funds are always relatively scarce resources. Therefore, in order to understand the rules of network marketing and give full play to the role of network marketing, it is very important to have the ability to use network marketing resources.