Love yarn store Hangzhou Fuyang store opened, the brand's road to go more exciting

With the approaching summer, Love yarn baby brand underwear shop good news one after another. May 16, Love yarn store in Hangzhou Fuyang grand opening, exquisite aesthetic display and unique design of the fashion underwear store, it all themselves, attracted many female customers Fuyang visit, feel the beauty of the costumes bring the visual feast. Fuyang store is love yarn baby opened in Zhejiang Province, the first 30 stores.

The reason why Love yarn layout Zhejiang, Zhejiang is optimistic about the more mature market and a huge space for development. With the rapid economic development in Zhejiang, the improvement of citizens' living standard and the aesthetic concept of women, the adjustment underwear as a way to show the female self is bound to be more and more favored by women seeking high quality and healthy life.

恋纱宝贝

Looking at the domestic market of underwear, most are dominated by big foreign brands, the price of a lingerie or even two or three thousand dollars, so that the beauty of women prohibitive. Love yarn apparel group to assess the situation, with a forward-looking vision and keen insight, so that the world can wear women's high-quality adjustable underwear as its mission, has developed a set of decorative functions and health functions in one, high-end adjustable underwear . Its underwear brand Love yarn baby is a collection of elegant, sexy, romantic in one, cutting science, high-grade fabrics, cost-effective adjustment underwear. Love yarn price of baby located between 99-298 yuan, consumer groups are 18-39-year-old college students, white-collar workers and wage earners, since listing, by all ages of women respected and favored, setting a decent sales Performance, a group of dark horse into the underwear market.

Details determine the success or failure, love yarn baby details perfect, reflects the humane care of women. Love yarn baby ergonomic principles, the perfect triple design, not only comfortable, clothing, pressure-free, and can well wrap the breasts, to create a graceful posture and exquisite curves. In particular, Love yarn baby magic ring bra also called memory alloy bra, but also by women's respected. Memory alloy, also known as nickel alloy, the United States military high-tech products, can rub, you can machine wash, super memory function, it can be 20 minutes to remember the body, 12 hours to lock fat, 72 hours completely skin, Human body temperature changes and changes. Underwear made of memory alloy steel ring, reducing the feeling of oppression at the bottom of the milk, not only can gently hold up the breast, support the chest, but also to support the weight of the breast, to prevent sagging breasts, long-term wear memory alloy bra can effectively prevent A variety of breast diseases, is an essential personal health products for women.

Today's underwear market has long been not well-funded people in the world, R & D, marketing, brand management systems engineering began Qi Fa force, underwear as a special consumer goods, only grasp the female consumer demand, interpretation of female psychology, in order to step on the beat to develop varieties, categories , The price and other key variables. In Love yarn apparel group executive director and director of marketing Zou Jifu it seems, if the underwear with traditional thinking, will be a dead end, if the underwear companies continue to seek change, to create differentiated products, it will allow companies out of the woods.

Experts said that at present, China's underwear industry is in the crucial stage of reshuffle, crude, design plagiarism, lack of brand differentiation, underwear business market will speed up the shrinking, high brand value of the enterprise will have a greater market discourse right. The author wishes Love yarn baby brand more and more brilliant.

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