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Four network integration 5A upgrade Dr. Rana is a new move listed
Pictured: At the beginning of the year, Mr. Zhong Zhengyong, Chairman and President of Boshiwa International Board, highlighted a remarkable achievement that many considered impossible in the children’s consumer goods industry — the successful listing on the stock market. As the world’s largest developer and retailer of children's products with the highest market value, Dr. Shih International Holdings has launched a new initiative, aiming to drive the third industrial upgrade under the concept of "Four Networks Integration, People-Centered; 5A Simultaneously, Store-Based." This bold move has sparked widespread interest both within and outside the industry.
Over the past decade, Dr. Rana has grown from scratch to complete its first transformation from product to brand, then from own-brand to licensed brand. The second upgrade saw it transition from brand to channel, ultimately connecting with the international capital market. It successfully listed on the Hong Kong Main Board as "the first unit of children's consumer goods," conquering multiple challenges and achieving significant success.
Today, as new technologies, new media, and new business models continue to evolve rapidly, the question is how to adapt to this new rhythm and build a complementary business structure centered around stores. Industry leaders are deeply exploring this issue. According to Mr. Zhong Zhengyong, Dr. Shih-Fei's answer lies in a four-dimensional network-based industrial upgrade, integrating the Internet of Things, mobile internet, store channels, and member networks. Through physical stores, it aims to achieve A-level experiences in service, membership, and more for children's consumers.
Three years ago, Dr. Rana began exploring the integration of new technologies and new media with traditional industries, leveraging platforms like Taobao Mall and its official website, maintaining steady growth. In May 2010, the authoritative magazine "Modern Advertising" praised Dr. Rana for its pioneering use of digital tools, combining China Mobile 12580, SNS social networks, and targeted marketing at young mothers, effectively moving away from traditional media and creating a zero-carbon digital marketing model unique to China.
In Mr. Zhong Zhengyong’s view, true industrial upgrading in the children's consumer goods sector requires the genuine integration of four networks — connecting things through the internet, interconnecting mobile internet, and linking store networks and member networks into one system. With over 30,000 SKUs currently and plans for substantial growth, Dr. Rana aims to digitize every product, tracking and managing each step of logistics and service via the internet.
The company is also expanding its presence across various digital platforms, including professional baby portals, search engines, social media (SNS), mobile apps on iOS and Android, Weibo, and more. Soon, Dr. Rana will launch its own e-commerce platform, becoming a one-stop solution for parents of infants and toddlers. Its products, services, and brands will be prominently displayed in stores, including online stores, gradually achieving 5A upgrades in display, experience, entertainment, interaction, and membership services.
Mr. Zhong Zhengyong is confident that, with the goal of being a "baby quality of life expert," Dr. Rana will meet the needs of children's parents through stores as the core of its operations, utilizing the internet, mobile internet, TV, directories, and any other means at any time. This is the most fundamental and practical pursuit of Dr. Rana.