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In the 1970s, Lightness acquired La Eibelle for a substantial sum. Since then, the company has grown into an integrated group specializing in the production, design, manufacturing, and sale of undergarments. In 2001, Lightness International Group established its Asia-Pacific headquarters in Hong Kong, setting up factories across the region to support the production and distribution of undergarments. Today, the brand serves over 10 million customers throughout Southeast Asia.
Equipped with internationally advanced R&D capabilities and state-of-the-art manufacturing technology, the group's functional undergarments quickly rose to prominence. Within just eight years, Lightness became the leading name in functional undergarments, earning the title "Functional Underwear Leader" in the industry.
Lightness also owns another fashion brand, Ribei Er. With a mature operating system, well-established management structure, and extensive experience in brand development, the brand successfully introduced the French concept of La Eibelle—fashionable, romantic, and innovative. From the very beginning, La Eibelle Daybe Er was ahead of the curve.
The brand maintains a high-quality image, backed by a strong management team, a professional marketing team, and a solid marketing system. It offers exceptional service to its agents and franchisees in China, continuously improving its products based on market feedback. By working closely with the French headquarters, it adapts its designs to better suit the preferences of women in the East, creating home fashion products that reflect local tastes.
La Eibelle Daybeier is committed to a business philosophy centered on people and achievement, while maintaining a brand identity focused on personality and fashion. The company is dedicated to the Chinese women's fashion market, striving to promote the "enjoy life" culture of La Eibelle Daybe, making home fashion an essential part of everyday living.