ACY Yarn,Acrylic Yarn,Dk Acrylic Yarn,100%Acy Yarn Jiangsu Boyue Chemical Fiber Co., LTD , https://www.jsbyhx.com
Four network integration 5A upgrade Dr. Rana is a new move listed
Pictured: At the beginning of the year, Mr. Zhong Zhengyong, Chairman and President of Boshiwa International Board, highlighted a remarkable achievement that many considered impossible in the children's consumer goods industry—Boshiwa's successful listing on the stock market. As the world’s largest developer and retailer of children's products with the highest market value, Dr. Rana has launched a new initiative to drive the third industrial upgrade under the concept of "four networks integration, people-oriented; 5A simultaneously, store-based." This bold move has sparked significant attention both inside and outside the industry.
Over the past decade, Dr. Rana has grown from scratch to achieve its first transformation from product to brand, transitioning from an own-brand model to a licensed brand. The second upgrade focused on expanding from brand to channel, allowing the company to connect with the international capital market. Eventually, it successfully listed on the Hong Kong Stock Exchange as “the first unit in the children’s consumer goods sector,†marking a major milestone in its journey.
Today, with the rapid evolution of new technologies, new media, and new business models, the question remains: How can companies like Dr. Rana adapt to this fast-changing rhythm? How can they leverage the integration of four networks—Internet of Things, mobile internet, physical store channels, and member networks—to build a complementary business structure centered around stores?
According to Mr. Zhong Zhengyong, the answer lies in a four-dimensional network industrial upgrade. Through physical stores, the company aims to achieve A-level standards in areas such as membership, service, and customer experience. Three years ago, Dr. Rana began exploring the fusion of new technology, new media, and traditional industries by leveraging two key platforms: Taobao Mall and its official website. This strategy has helped maintain steady growth.
In May 2010, the authoritative magazine *Modern Advertising* praised Dr. Rana for its pioneering use of digital tools, including internet and mobile internet, to reach target audiences. By partnering with China Mobile 12580 and utilizing SNS social networks, the company effectively moved away from traditional media, creating a zero-carbon, innovative digital marketing model known as the “Chinese Doraemon†approach.
Mr. Zhong believes that true industrial upgrading requires the seamless integration of the four networks—connecting the Internet of Things, mobile internet, store networks, and member networks. With over 30,000 SKUs currently available, Dr. Rana plans to significantly expand its product range in the future. Each product will be tracked and managed through the internet, ensuring full digitization.
The company is also expanding its online presence through portals, vertical baby sites, search engines, social media (SNS), mobile apps, and Weibo. Additionally, Dr. Rana will launch its own e-commerce platform, aiming to become a one-stop solution for parents of infants and young children.
Stores will play a central role in delivering 5A-level experiences—display, experience, entertainment, interaction, and membership services. With confidence, Mr. Zhong emphasized that Dr. Rana's goal is to become a “baby quality of life expert.†By using stores as the core of its operations and leveraging the internet, mobile internet, TV, directories, and any other means at any time, Boshiwa will meet the needs of parents in the most practical and effective way possible. This is the fundamental pursuit of Dr. Rana.