Shirts are a musthave in any girl`s wardrobe! the shirt is simple and cool and the styling possibilities are endless. a shirt can be worked into every possible outfit, no matter what your personal style is. a shirt can be used for more formal settings as part of a suit, with a blazer and a pair of preppy pants. you can also make it more casual with an oversize shirt with rolled up sleeves over a pair of jeans, or you can wear a printed shirt as part of a more festive outfit for a party or another happy occasion. the shirt can also be that extra detail when you use it underneath a jumper or a sweatshirt and let the collar or bottom peep out.
shirts can be super feminine and girly with floral prints, lace collars or shiny buttons. they can also be minimalistic with a high collar, regular fit and in crisp white cotton material. during the summer you can also use your shirt to cover your shoulders from the sun, and paired with a pair of denim shorts, you have a killer outfit. the past seasons, there has been a rise in the popularity of the overshirt. the overshirt can be an alternative to the cardigan or blazer if you are looking for a more edgy look. Denim Crop Top,Ladies' Check Shirt,Women'S Lace Shirt,Women'S Flannel Shirt Shaoxing Yidie Garment Co.,Ltd , https://www.yidiegarment.com
Etam new concept store Shanghai Fuxing Road new appearance
On December 31, 2010, Etam unveiled a brand-new concept store at No. 1195 Fuxing Road in Shanghai, just near Shaanxi South Road. This location not only offers a convenient spot for shoppers but also marks a fresh chapter in the brand’s journey. The store spans two floors and covers nearly 350 square meters, showcasing the elegant and sophisticated styles of five brands under the Etam umbrella: Engels, Etam, Etam Weekend, ES, and EtamLingerie.
The design of the store beautifully blends modern French romance with local Shanghai culture, creating a unique shopping experience. As you step inside, the first thing that catches your eye is the stylish layout and prime location. The Huaguang area glows with lights, making Fuxing Road even more vibrant. But the real surprise comes from within—the rotating glass staircase in the center of the store introduces a bold new approach to space design.
Etam and EtamHOMME share the same floor, where the elegant, arabesque-inspired engravings reflect the brand’s refined image. The overall gray palette creates a seamless blend between the two brands. EtamHOMME focuses on raw materials like concrete and dark wood, creating a masculine, minimalist environment, while Etam brings in more color and soft curves—think oval-shaped Houndstooth tables, pink mirrors in the fitting rooms, and patterned walls that appeal to young urban women.
On the second floor, Etam Weekend offers a relaxed and inviting atmosphere. Natural wood decor, painted furniture, and floral accents create a warm, creative space perfect for fashion-forward girls. Meanwhile, Etam Lingerie, a beloved brand among European women, provides a private and cozy setting for customers to explore its delicate collection. The products are displayed like items in a personal closet, offering a sense of comfort and intimacy.
Lastly, ES, the most youthful and playful brand in the Etam group, brings a burst of color and energy. Brightly colored ceilings, mirrors, and playful tiles transform the space into a fun, campus-like environment that resonates with younger audiences. From the moment you walk in, it's clear that this new Etam concept store is more than just a retail space—it's an experience.