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In the 1970s, Lightness acquired La Eibelle at a significant cost, marking the beginning of a long and successful partnership. Lightness Group is a comprehensive enterprise engaged in the design, production, and sale of undergarments. In 2001, Lightness International Group established its Asia-Pacific headquarters in Hong Kong, aiming to expand its manufacturing and sales operations across the region. This move helped serve over 10 million consumers in various Southeast Asian countries.
Leveraging internationally advanced R&D technology and state-of-the-art production methods, the group's functional undergarments quickly rose to prominence. Within just eight years, Lightness became recognized as the leading brand in the "Functional Underwear" industry.
La Eibelle, another fashion brand under the Lightness Group, combines a mature operational system with proven brand management expertise. Drawing on the French brand's international vision, stylish and romantic design philosophy, La Eibelle Daybe Er has always maintained a competitive edge from the start.
The brand is known for its high-quality image, efficient management, and a professional marketing team. It has developed a solid distribution system, offering excellent service to both agents and franchisees in China. By closely communicating with the French headquarters and incorporating market feedback, the brand continuously improves and adapts its products to better suit the preferences of women in the East.
La Eibelle Daybeier remains committed to its "people-oriented, achievement-driven" business philosophy. It maintains a clear brand positioning centered around personality and fashion, focusing entirely on the Chinese women's fashion market. The brand actively promotes the concept of "enjoying life" through its home fashion culture, offering products that blend comfort, style, and elegance for everyday living.