If you think that you have restarted your company's marketing wisdom and made the right choice, if everything is OK, you can achieve the company's wealth multiplication, then you are wrong again. Because in this world, there are countless companies with excellent wisdom, but only a few companies have gained corporate wealth. The root cause is that most companies have lost the power of corporate marketing. Zhang Guanghou, a famous mathematician in China, did not have an outstanding level of intelligence when he was studying in elementary and middle schools. He said: "It is not necessary to be too smart to engage in mathematics. It is possible to have a medium talent, mainly perseverance and strength." Darwin also said: The reason why I can succeed in science is the love of science, the tenacity of long-term exploration, the search for observation, and the diligence of the cause. In fact, corporate marketing is not a game for wise men, then enterprises The greater power of marketing is what they call perseverance; hard work and hard work? Perseverance; strength and hard work are a force, but these are not big forces. Our company, our entrepreneurs, and our employees are actually very hardworking and persevering. Just like a bear and a corn, the bear is very hardworking and persevering. He keeps squatting down and throws it away. When the bear walks out of the cornfield, he still holds a corn poorly. Human strength refers to the ability of muscles to overcome resistance when working. The power of corporate marketing is the ability of companies to overcome marketing resistance. According to the form of strength, it can be divided into greater strength, speed strength and strength endurance. Speed ​​power, also known as explosive power, is the ability to exert greater power in a shorter period of time. For corporate marketing, speed power is the power of rapid growth; strength endurance refers to the ability to overcome resistance for a long time. For enterprise marketing, it is the ability of the company to continue to grow; greater power is the ability to overcome resistance with greater strength. For enterprise marketing, it is the ability of enterprises to survive against external resistance. The multiplication of corporate wealth is our wisdom choice. He relies on the speed and strength endurance of corporate marketing, but all of them have a premise that no matter how the external environment changes, how much resistance of corporate marketing, enterprises must live, this It is the greater power of corporate marketing. The entry point for marketing is to find ready-made opportunities in the market. This is why many companies are blindly seeking the blue ocean without competition. But in fact, the probability of our company finding such an entry point is very low, and even if it is found, when implementing corporate marketing, there will still be huge resistance. Because for any product, any enterprise marketing, market resistance is eternal, the role of force is originally mutual, our hands hit the hands of others, in fact, it is equal to other people's hands hit our hands, no resistance The existence of all, in fact, all the power is simply no use. Therefore, the breakthrough of corporate marketing is to find the resistance that corporate marketing must face, and then to overcome it. Maybe we look at the conversation of Buffett, the world's richest man, and I will have a deeper understanding of this issue. When the reporter asked: "How did you get to the present step and become a richer person than God?" Buffett replied: How do I get to this point is also very simple. My success is not due to high IQ. I believe that you will be very happy to hear this. I think that what is more important is reason. I always think of wisdom and talent as the horsepower of the engine, but the output power, that is, the efficiency of the engine depends on rationality. So why are some smart people not getting the results they deserve when they do things? This involves factors such as habits, personality and temperament, whether the behavior is rational, and whether it is hindering oneself. As I said, everyone here is fully capable of doing whatever I do, and even doing much more than I do. What is this rationality that Buffett said? In fact, it is the ability to overcome resistance and to prevent oneself from obstructing oneself. Bears and corn are hardworking but not rational enough. Throw away all of your own harvest, and blindly pursue new things, and you are hindering yourself. We have tried our best to cultivate the speed and strength of the company and pursue the high-speed and sustainable development. However, the external resistance has changed, and our company has evaporated from the human world. It is also typical to hinder ourselves. Overcoming your own ability to hinder this resistance is your own strength. You, a person with a hundred shortcomings, have been pointed out by others. You are very motivated, you have corrected all of these hundred shortcomings, but the result you get may also be nothing. On the other hand, you have only one advantage. You can play it well and repeat it, and you may become famous. Some people repeatedly sing a song, they can sing red all over China, some people just write a word repeatedly, a word can be auctioned to millions and become a calligrapher. Therefore, life has never been a painful process of correcting shortcomings. Life must be a happy journey that exerts its advantages. So for the individual, all the shortcomings are resistance. We constantly correct the shortcomings. In fact, it is the first mistake to change the head. How do all successful personnel overcome these resistances? In fact, everyone else has only done one thing and put his own advantages to good! So what are the advantages of people? How to play well? Is it really enough to keep working hard? The source of greater power in corporate marketing is not the search for opportunities in the Blue Ocean, nor the comprehensive cultivation of itself. It is to find the core strengths of the company and to make this special good! How to play well? It is competition with people, competition is the starting point of enterprise marketing. Without competition, enterprises do not need marketing at all, and there is no use for marketing. Therefore, the greater strength of corporate marketing is the core competitiveness of enterprises. Retrieving the greater strength of corporate marketing is to find the core competitiveness of the enterprise, that is, to find a larger competitive advantage of the enterprise, and then set up a clear competitor, compete with it, and continue to compete. The reality we have to face is how high your wisdom is, depending on who you share with; you share wisdom with the wise every day, then you are also a wise man! How big is your strength, depending on who you are competing with, you compete with the Hercules every day, you are the Hercules! Another fact we must face is that almost 100% of companies know the word "core competitiveness", but there are very few companies that can constantly recover their core competitiveness! Enterprises can't find their core competitiveness. There are only two fundamental reasons: Back to top: Our companies want to be heroes and don't want to be bears. When the bear was born, he found his competitive advantage - corn! But the heroes danced guns for a while, made a good fight for a while, and screamed at the fresh clothes for a while, and the heroes saved the beauty for a while, and they all had to be vigorous and vigorous, so they could not find their true competitive advantage! Second: companies that have found a competitive advantage are basically falling on the choice of competitors. When the corn won the duck, it felt that the competitor was vulnerable. When the tiger came, he panicked. When the tiger ran for the pheasant, he yelled that the tiger could not stand it. We were better. The root cause is not knowing who the real competitor is! Retrieving? Why is it called back? The fundamental reason is that for all of our enterprises, the greater power of corporate marketing has always existed, and it exists in every development period of the enterprise. Unfortunately, we inadvertently lost this larger power! Once we have found our competitive advantage, we can no longer give up, repeat it again, improve it and then improve it, and continue to improve in constant repetition. Corporate marketing can never get rid of competition. Only companies that continue to win competition can survive. The key is that every time, we must find out who our company's real competitors are. Pepsi is very fortunate, they found Coca-Cola as a competitor; KFC is lucky, they found the McDonald's competitor; China Unicom is also very lucky, they found the Chinese mobile competitor; these lucky companies are similar, Those who have not found their true competitors have their own misfortunes! The fact that we must face is that people who have no real friends are very painful, but if they do not have real friends, they can still live. Enterprises cannot accurately find their true competitors at every stage of development. It’s a terrible thing, because all such companies are dead later. Advice from Centennial Shengshi Consulting: The future commercial competition will be the competition for the reengineering ability of corporate marketing models. The re-engineering of the enterprise marketing model is not complicated, that is, the concept of corporate marketing reengineering and the method of enterprise marketing reengineering. Any pattern is actually a combination of ideas and methods. Corporate marketing reengineering is about sharp and repetitive effects. It can't be completely correct, but is it really useful? The fact that every enterprise must face is that if a company does business reengineering, it will not necessarily succeed in re-engineering, but if it is not re-engineered, the company will never be able to really market! The key is: What has our company gained through corporate marketing reengineering? Rejecting corporate marketing reengineering, what our company has lost!