The core issue of successful marketing is the advantage of differentiation. At any time, enterprises and products must have the differentiation advantage that competitors do not have. This is also the secret of the success of the company. With these, the rest is the propaganda problem. The reason why I want to talk about this issue here is because advertising can be said to be an accelerator for corporate marketing, especially important. The author believes that these two aspects are the focus and key of corporate marketing. Let's take a look at the two horses that drive the development of the company. First, differentiated advantage marketing In 2005, there was a book called "Blue Ocean Strategy". The core idea is also the meaning that in the current overcrowded and fierce market competition, hard-to-hard competition can only be caught in another bloody "red sea", and enterprises must win tomorrow. It is not possible to rely on competition with competitors, but to create a "blue ocean", to find a differentiated market that has not been valued and occupied by competitors, and to establish a differentiated advantage. "There are no people, I have people, I am good, and I am very good." This is a sentence that will be said in marketing. This sentence is enough to reflect a core issue of successful marketing: the advantages of differentiation. We separate this sentence from the competition, but it has to be different from the competitors, but this differentiation has an advantage compared with the competitors, because the difference without advantage can only be summed up in one sentence, that is No competitors have done well yet. Therefore, when we use differentiated marketing, we must not blindly, through detailed investigation, analysis, planning, and develop a complete set of different solutions according to their own characteristics. Differentiated marketing includes many aspects (product differentiation, service differentiation, packaging, marketing, image, market differentiation, etc.). In short, the differentiation strategy is the choice after comparison with the competitors. The differentiation advantage strategy is a dynamic control process, which is a perfect combination of complementing each other. “Standing out the chickens†and “Running the camels in the flock†is the goal we pursue. The higher standard of successful marketing is to get the customer's approval and generate a desire to buy. Second, grasp the advertising marketing As one of the important means of marketing, advertising has an indispensable communication and promotion task in product marketing. Through advertising, it is necessary to stimulate consumers' interest in products and stimulate consumers' desire to purchase. Under the full completion of the role and task of advertising, and then cooperate with other marketing methods of the terminal to achieve satisfactory sales. First of all, we must understand that the purpose of advertising is to serve products and promote product sales. I say this because many advertisements are now "artistic", but they are not stimulating consumers' consumption behavior. The author believes that the purpose of advertising in our company should not be to let consumers say how creative and interesting our advertisements are, but let him consume our products. Because measuring a good advertisement from the perspective of a bystander is not how creative and artistic it is, but how much sales it promotes. Just like the melatonin advertisement, "this year's holiday is not a gift, the gift only receives melatonin." Similarly, every year is rated as less creative advertising, and even consumers have TV stations to stop broadcasting this noise advertisement. But so far, this uninvented advertisement has brought more than 10 billion sales to the company. In this case, can we still say that this is not a good advertisement?