Seeing the second season of "New York Fashion Week Tmall China Day" will begin on September 10th during the spring and summer 2019 New York Fashion Week, I think there should be many people who recall this time at the beginning of the year. The first Tmall China Day in New York Fashion Week, which has made countless Chinese people? Since the earliest news spread, netizens have expressed different opinions, questioning and negating the strength of participating brands, feeling unconfident and disdain for Made in China, and even many people think that "Tmall China Day" is Asking for boring money to go abroad to shame people... Fortunately, this year has accumulated, many brands are rushing to practice the international stage dream, and more people are beginning to discuss Chinese design. I think this half year is definitely worth half a year. China's first trend brand CLOT, China's sportswear giant Li Ning, fast fashion successful transformation of the Pacific bird, the long-awaited designer brand Chen Peng. It was only half a year since the first Tmall China Day, but once again they talked about them, and their impression of keeping them in the same way was half a year ago. LI-NING Li Ning is the most successful example. After the “Tmall China Dayâ€, the stock price rose by 50% in a single month, and the cumulative appreciation was 6 billion Hong Kong dollars. After that, the apparel and shoes that were launched successively were both robbed and the secondary market. The ups and downs have not been small, and successfully got rid of the label of cheap goods in the past, and gradually embarked on the right track of domestic products. Chen Peng, as the first designer brand of the first Tmall China, has already attracted enough attention. From Lady Gaga to Rihanna, he is a fan of retail channels, and the retail channels have doubled from more than 40 to more than 80. The increase in North American retailers is more than half. PEACEBIRD has always tried to transform itself, trying to get rid of the image of the old and the dead, but it has no fruit. With this opportunity, Taiping Bird redefine itself from the campus style of the 80s and 90s, and Cocacola's joint series is called a good one! After the show, it was invited by many overseas buyers and fashion funds. For CLOT, which we are most familiar with, it is more like a “brand gold platingâ€. The release show coincides with the 15th anniversary of the brand's first show. CLOT interprets the trend of “Street†from the street trend to the understanding of custom fashion. Couture" has been consistently sought after by the trend. Judging from the achievements of the first China Day major brands, China Day has undoubtedly helped the excellent domestic brands to obtain more international exposure opportunities. In the second season of Tmall China Day, there will be three Chinese representative women's brands landing in New York Fashion Week. They are designer brand JNBY, designer brand Angel Chen and independent sports brand Particle Fever. Whether it is the first independent sports brand Particle Fever in China, or the 19-year-old designer brand JNBY, or the world-famous Angel Chen, these three different styles of women's clothing brands can stand out under the layer of screening. It is their unique side. As for the kind of excitement that can bring us the first China Day?