Brand naming is a kind of difficult mental work. It is a very brain-intensive work. Only by paying attention to strategy can we get twice the result with half the effort. As for the strategy of brand naming, there are many tactics. Due to space limitations, here are six common practical strategies to introduce readers. First, brainstorming As the saying goes, "three smugglers top Zhuge Liang", the name is everyone brainstorming. Since the naming work itself is not difficult, even a three-year-old child can, but it is not easy to get a good name, so it is a better strategy to play the collective wisdom of the masses. After practice, we have found that there are better creative people from different backgrounds in the naming, including advertising copywriters, writers, teachers, researchers and professionals. In short, Han Xin soldiers - More and more good, they are very proficient in the language and words, let them speak freely. At the same time, people who are divided into different groups are reflected in a visual image that has been specifically selected to reflect the desired brand identity in order to create any relevant, instinctive ideas about the brand name. EXXON is the result of brainstorming. The American Exxon (EXXON) Standard Oil Company, formerly known as Esso Standard Oil Company of New Jersey, is determined to change its name to a more appropriate name in order to unify its name and logo in the United States and other countries. Experts in psychology, linguistics, and sociology were invited to investigate the languages ​​of 55 countries in the world. I consulted 15,000 telephone guides and produced more than 10,000 brand names through computers. In the year, the price of $1 billion was paid to determine the name "EXXON". Practice has proved that this name has played a huge role in the success of the brand. A good name must be studied from multiple angles and brainstorming. Second, aim at the target Targeting the target can be targeted. When a brand goes to the market and participates in competition, it is first necessary to find out who its target consumers are. By specifying and clarifying this target object through the brand name, it is helpful to quickly establish the relationship and emotion between the two parties, so it is a very good choice. “Mrs.†oral liquid is a good example. The name “Mrs.†directly indicates that the target consumers of this oral liquid are those “wifeâ€, which makes the “Mrs.†brand invisibly have a relationship power. And thus able to generate strong affinity with the target consumers, establish a good emotional relationship, and build a bridge between the souls. Third, incite emotion As we all know, irrational emotional needs are the driving force of the brand. Therefore, the name of the emotion that can incite the target audience will definitely help the brand to grow rapidly. The 16 basic elements of the brand's original self, yearning, nostalgia, admiration, respect, belonging, possession, enjoyment, lust, harmony, perfection, knowledge, imitation, security, escape and venting are all targets that can be shaken, like “Wahahaâ€. This name can incite the children of the target audience to have an infinite desire for joy. Of course, its achievements in the market are obvious to all. Otherwise, the world famous brand Danone will not be treated differently. Court." Fourth, follow the feeling Taiwanese famous singer Su Shi’s popular song “Follow the Feelings†has been popular in the world. It is also one of the life concepts of many people. As a product of the soul, the brand may follow the feeling when naming, just like the lyrics in the lyrics. Walking, grasping the hand of dreams..." Starting from the feeling of consumption brought by the brand, and grasping a certain feeling that consumers expect, will produce unexpected results. For example, the Chinese translation of “CocaColaâ€, “Coca-Colaâ€, firmly grasps the delicious and pleasant physiological and psychological feelings that consumers expect from beverages. It is no wonder that the beverage has swept the land of China as soon as it enters China. The same is true of the brand expert P&G's “Shufujia†soap, which takes the psychological and physiological feelings that consumers can expect when they consume the functional characteristics of this product as the starting point for brand naming, thus making the name “Shufujia†itself hit “ The bullseye has a strong brand of energy. Five, suggestive function The brand naming starts from the function of its carrier, suggesting that some functions of the carrier are very good choices, which contribute to the rapid growth of the brand, especially for product brands and functional brands. For example, "999 Stomach", which hints at the specialty of the brand's products in treating stomach problems. Similarly, the Jetta sedan, Mercedes-Benz, Jieyin toothpaste, and Meierya suits are all good examples. Six, highlighting the form The manifestation is similar to the suggestive function, except that it is based on the distinctive form of its carrier, highlighting its uniqueness and a good strategy for brand naming. For example, the “white plus black†cold medicine divides the color of cold medicine into two distinct forms, white and black. It is consistent with the different functions it takes during the day and night, subverting the way traditional cold medicines are taken, which is very consistent with the audience. The need, so the results are outstanding, let the peers look at each other.