Rectifying the market for young shoes and apparel Seven wave Fai 2015 Toutao crack down on infringement

As an exclusive brand for teenagers, Seven Waves has always been favored by consumers, however, and the enhancement of brand awareness has also made Seven Waves a target of infringement and fraud by lawless elements. These poor quality fakes into the market, mixed fishes, not only infringed on the legitimate rights and interests of consumers, brands and distributors, but also seriously hindered the healthy and orderly development of the market. In order to protect the rights and interests of consumers, safeguard the brand image and purify the market environment, in 2015, on the basis of the crackdown results and experience of the past few years, Qi Bohui, president and CEO Chen Jinbo, advancing with the times proposed a new idea of ​​counterfeiting, that is, On fake counterfeiting, fake cigarettes online, fake cigarettes online, fake oakley sunglasses, increase fake offline fake checks, expand the scope of radiation in the Quanzhou distribution throughout the year monitoring, Hebei, Anhui, Jiangxi, Zhejiang and other places long distribution personnel inspection, once received the national customer or consumer information At the same time, the active joint network platform, a strong attack Straight smashed fake network distribution port, and take legal measures to punish criminals, take measures to make every effort to eliminate the fake and shoddy fundamentally Also a market "Pure Land." (Figure) In the 2015 crackdown, Seven Wave Fai actively joined the business sector and succeeded in removing nearly 100 sales and counterfeiting dens, seizing tens of thousands of counterfeit products. As of now, Fake dens, shielded thousands of shops selling fake online, seized nearly one million counterfeit products, according to the law to punish illegal elements involved, the maximum protection of the legitimate rights and interests of consumers and purify the market environment. Based on the successful experience of previous years, this year, Seven Waves has taken a two-pronged approach to fighting counterfeiting and safeguarding their rights from the two channels online and offline respectively. The two sides have taken effective ways to combine the two measures, Efforts to expand the scope of network radiation off the counterfeit, on the other hand, according to the crackdown on the sale of shops to conduct a strong attack, straight down the line of counterfeiting dens, illegal criminality "all in one draft." Take the anti-counterfeiting operation of Jinjiang City on October 22 as an example, QiBoFu is based on the counterfeit online store that was investigated and dealt with earlier. It investigated the counterfeit warehouse address of HuGuang Road, Jinjiang City, which provided the supply for it. Seven Waves decisive act, contact the relevant authorities for crackdown, seized thousands of pairs of counterfeit seven Bohui logo fake and shoddy products, according to the law arrested a suspect involved. (Figure) October 22, seven Bohui joint agencies came to Jinjiang City, the warehouse for the sale of fake stores to combat, investigate and deal with thousands of dual counterfeit joint platform to strengthen the network regulatory efforts in today's Internet age , Taobao shopping platform has gradually become a fertile ground for the sale of fake and shoddy products, the elimination of fake and shoddy products can no longer rely solely on the fight against the network platform with the joint regulation becomes imperative. In 2015, Seven Waves upgraded its network counterfeiting strategy, actively combined the network platform, and strengthened its supervision. It investigated the illegal online stores through price, products and channels, and shielded the links of selling counterfeits in the shortest time. Under the careful deployment of Seven Waves, a series of brand maintenance combination punches were gradually formed in the Internet era. For example, in July Operation Sweeper, seven wave counterfeiting teams blinded Taobao's thousands of fake links with lightning attacks and seized hundreds of seized fake shops. (Figure) July "sweep action", seven wave seized fake Taobao sellers shop has been fully shielded or sealed shop law held high the law, severely punish criminals in order to further safeguard the brand's legitimate rights and interests, crack down on illegal While breaking the rules and regulations, and taking effective measures both online and offline, Seven Waves Holdings held high the sword of law and actively engaged the relevant departments of industry and commerce and public security to initiate judicial proceedings against lawless elements investigated and punished during the crackdown. Among them, in May with the "Sword Campaign", seven wave of counterfeiting team investigators found that there are a number of shops selling counterfeit seven wave of fake and shoddy products, in-depth destruction of the fake and fake network, seven waves Fai fight special group after many investigation and proof, confirmed the warehouse fake are from an unknown factory in Jinjiang City, Fujian Province. After testifying to the relevant departments, Seven Waves got a quick response from the law enforcement agencies. Within just one day, law enforcement officials confiscated all counterfeit goods, counterfeit molds and equipment investigated and arrested a number of suspects according to law. At present, after judicial review, the people involved have been brought to justice. (Figure) In May, "Sword" crackdown action, and in July the sweep action, the suspects were arrested on the spot, and was detained by the public security authorities this series of counterfeiting measures obvious effect on counterfeit seven Bohui brand shoddy Products have played a positive role in boycotting, giving illegal crackdowns, fake harsh blows, but also makes the country's business partners and consumers to protect the rights and interests of the rectification and standardize the market order of young shoes and shoes to make an important economic order. The face of the upcoming "Double 11", "Double 12" online shopping ceremony, seven Bohui will also continue to increase supervision and expand the scope of counterfeiting coverage, enhance the efficiency of attacks, to give criminals a severe hit. Upgrading the Fighting Combat Policy Continuing to Promote the Process of Safeguarding Brand Maintenance is a long-term and long-lasting "war". On the basis of the 2015 crackdown, Seven Waves is also constantly exploring and innovating. By upgrading its anti-counterfeiting system, the product Anti-counterfeit code and shoebox product labeling integration, so that security and products form the only anti-counterfeiting identification code. This is like a unique product "ID card", effectively enhancing the difficulty of imitation products, but also make the authenticity of the product identification, manufacturing and selling counterfeit infringing crimes exposed in the sun. In the future, Seven Waves will continue to carry out anti-counterfeiting work consistently. In the face of a completely new market pattern in 2016, Seven Waves will continue its escalation of its combat operations strategy by strengthening its inspections mechanism, strengthening its alliances with major Internet platforms, strengthening network supervision and enhancing the coverage of online counterfeiting, and continuing the promotion of judicial activism and activism With the business, public security and other departments to take legal measures to defend the legitimate rights and interests of the brand; continue to improve the security system so that fake and shod with nowhere to hide. Believe that through these rights work carried out, will effectively eliminate violations of law and promote China's young shoes and apparel industry, healthy competition and steady development.

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