Hou Zhen: Multi-layered daring to create possible

From embroidering the fabric to the fabric and then to the “Integration of Industry and Trade”, Hou Zhen realized that it took more than a decade to achieve a multi-level leap. Because of him, he always dared to create possibilities.

Entrepreneurship is always difficult. At the beginning of this century, Hou Zhen sees a foothold in the field of computer embroidery, relying on the "standard" principle of "effort" and "focus" and doing things, from an entrepreneur who owns only an embroidery machine to becoming a certain The leader of the field. Success requires a kind of spirit. At that time, Hou Zhen looked at the company in the countryside. He had to ride a motorcycle several times a day and walk through hundreds of kilometers in the urban area. Even if it was a typhoon day, he would perform rain or shine on the customer. "Promise" is precisely because he has an ideal and successful belief and soon became a competitive figure in the industry. Perhaps, many people would say that “there is a specialization in the arts industry” and that you can do your own professionally, but Hou Zhen, who dares to dream and seeks progress, does not think so. For him, the field of computer embroidery is too small. He needs to have A larger platform can play its own characteristics as well as more creative careers, so he chose the fabric.

As the so-called “inter-professionalism”, for Hou Zhen, everything is a new beginning. Since he is a pioneer, he will inevitably face many problems. In front of many industry-famous fabricators, he can only be regarded as a younger generation. "Innovative thinking" seems to be unrealistic in people's eyes, but it has received intangible encouragement and support from family members and many friends. A powerful "warmth" power boosts Hou Zhen's view and makes him more determined to innovate. The concept and efforts have been recognized by suppliers and customers within a short period of three years. However, for Hou Zhen, it can only be said that the first step was taken. His business is not confined to a certain market. It is the overall demand of domestic and foreign markets. Although the company already has sales outlets in many provinces, it can only sell a few hundred million yuan a year, which is a good achievement in the fabric industry. Looking at Guangzhou again, some cloth lines can do more than 10 billion a year, and more than one such volume can be achieved. Why can Guangdong enterprises achieve this height? The reason is that products have core competitiveness, purely trade-based can not adapt to market competition, only a strong productivity and pioneering and innovative spirit can create a true core, and "creating the value of the industry" concept has always been its adherence Power, as to "responsibility", is the attitude of Hou Zhen and the consistent attitude of the company to the society, customers, and employees. Therefore, he finally chose the “Industry and Trade Integration”, and the three advanced weaving machines introduced from the beginning had developed to a scale of nearly 200 looms within five years. “Actually, we started from 2008 and 2009. Innovation has been upgraded.” If you want to be competitive, you must change the traditional model, use your own productivity to evolve from a traditional product to a core product, and achieve an all-encompassing, multi-level, and three-dimensional model to achieve the “fast fashion” goal. As a result, the company has extended to 200,000 spindles, finishings, weaving and other supporting fields, combined with innovative research and development to create more core products. "Fast fashion, we are on the road."

Hou Zhen sees it as "happiness is very simple." He feels very happy when he spends his leisure time with his family. Creating a sense of industry value at work will feel a sense of accomplishment and help people in need in life feel happy.

Hou Zhen sees a lot of love for sports. He will arrange various sports every day. He is a good learner and arranges classes such as EMBA every year. At the same time, he believes that learning is ubiquitous and treats learning as a nutritional supplement. He plans to travel abroad every year. His purpose is to learn more about the humanities and culture to increase his knowledge and develop his thinking. At the same time, he can also create more taste and culture for the things he likes to design.

Talking about idols, Hou Zhen sees Zhou Shaoxiong as his role model. He said that from the eyes of Zhou Shaoxiong, he can interpret Confucianism, calmness, and concentrating temperament. This is the goal that Hou Zhen has always pursued. "Create," "responsibility," "gratitude," and "dedication" are the inspirational keywords for Hou Zhen.