[China Glass Network] just printed the "2010 Search Engine Marketing SEMPO Status Report", which has more than 110 pages. If you want to know what your competitors and peers are thinking about and what they are doing, it is worth seeing. It provides a different experience of success and failure for your activities this year. It is available free of charge to SEMPO members and interested users. In addition, the report can also be purchased if you want to decide whether to join the SEMPO or get a report with a smaller amount of money. Custom Flat Cap,Knitted Cotton Hat,Women'S Winter Hat,100% Cotton Hat Lingshang E-Commerce Co., Ltd. , http://www.nbscarf.com
In order to avoid possible conflicts, I need to point out that due to the launch of the report this year, the SEMPO Research Committee called it the 2010 report because its data was mainly collected in 2010, unlike last year, before the report was launched. The data was collected late.
Before analyzing the focus of the report, I would like to say a question that has been considered. In search engine marketing, we removed the "engine". why? Many forms of forums that our marketers are involved in are actually independent SERPs, even if the search engine is independent. We must relax our definition of search marketing, including all forms of marketing, media or advertising. Every year, there will be a lot of investment in search marketing, which goes far beyond SERP. This creates the abbreviation of SEM. I am sure that we want to keep this abbreviation. Our industry also needs to clarify that SEM not only refers to PPC search, but also includes All forms of search marketing: organic SEO, social media search marketing, PPC search advertising, directory advertising, internet yellow pages advertising, comparison buying engines, search behavior driven display ads, video search ads, and more. Ironically, one of search marketing is closer to "pure search" or perhaps contextual keyword advertising, which may be included in the definition of SEM, mainly because Google's AdSense is the main contextual text link, keyword advertising. Provider.
Even in the case of AdSense, people are arguing that when an ad is based on a CPC charge, the consumer searches according to the context and the consumer selects the ad by clicking. Does all advertising lead to consumer behavior searches? of course not. In the case where the Yellow Pages directory is still defined as Search Marketing, the boundaries will remain unclear for some time. One day, I mentioned an email reminder that Yahoo wanted to shut down YPN, a self-service contextual advertising platform for publishers. I think that one day Microsoft will also announce the integration.
Now let's take a closer look at the SEMPO report, which reminds me of the boundaries of SEM. Since Google’s fourth-quarter earnings figures have been around for a while, the search industry has grown since 2009. Paid search is not the growth of search marketing because there are more forms of marketing activities that are classified as search marketing.
The report also pointed out that the US regional search marketing market will grow by 14%, from $14.6 billion last year to $16.6 billion in 2010. Obviously, this growth can be achieved smoothly because 2009 is a slower year. If you want to face less competition in the paid search marketing market, then you are wrong. This year, you have to prepare for the team and resources.