Lan Miao signed "otaku goddess" Zhou Xiu-na innovative entertainment marketing

On the evening of July 16, Lan Miao, a lifestyle underwear designer in Tokyo, held the third anniversary celebration at the SOHO sinking complex in Sanlitun, Beijing. More than 100 media and celebrities and celebrities attended the event, and Lan Miao VIP members became enthusiastic. Hong Kong first-line model artist Zhou Xiu Na became The most eye-catching event that night the protagonist, the scene and Lan Miao signed the annual spokesperson contract. The entire event was chaired by Dong Dong, CEO of Landau and CEO Dong Lu of Lan Miao.

兰缪签约“宅男女神”周秀娜创新娱乐营销

July 7, with a rapid spread of candid videos on the Internet, "Beijing underwear door", "office underwear door", "underwear sister" and other terms become a major search engine's hot keywords, major forums, shells Windows and video home page can see the "underwear sister" figure, with the user search more people flesh, the truth of the video gradually emerge in front of everyone, turned out to be Zhou Xiu-an in LAN Miao company shot a fragment of the network drama. July 13, the network drama video released, the same day Youku hits more than 600,000 times. The video creative evaluation, Zhou Xiu Na worth and other topics quickly spread in various forums.

Zhou Xiu Na since debut, due to its sexy appearance and overweight, has been named Hong Kong "otaku goddess", "career line queen" and other titles, why would be chosen as the end of the image? It is understood that, Lan Miao - LA MIU's LA is a big note, MIU represents the muse in the hearts of each woman, Lan Miao that each woman is a combination of angels and demons, both sweet and lovely side, but also bold and sexy , And Lan Miao's mission is to help each woman find her own muse and fully demonstrate her true self. Zhou Xiu-na had previously said "sexy is my job," because of work reasons, many people just saw her sexy side, but the more contact with her the more she will find her pure and lovely side. This coincides with Lan Miao looking for the other side of their own spirit.

For Zhou Xiu-na and Lan Miao's first cooperation, Lan Miao CEO Dong Lu recorded in the microblogging Zhou Xun Na's working hours, "shooting the day of 1:00 to Beijing, meeting until 2:30, 5:00 to start makeup, 7:00 start shooting , Until 12 o'clock at night. " One day, although very hard, but Zhou Xiu Na Lan Miao employees have brought great encouragement! "We really feel right on the spokesperson. The appearance of sexy temptation, pure heart, happy life, responsible for the work. This is the essence of the Landau Goddess!" Muse goddess is versatile, activities the same day, Zhou Xiu Na in addition to catwalks also live performances DJ, to attract fans exclaimed again and again.

LanMiao into China three years, simultaneous transmission of Tokyo, Japan fashion, access to Lan Miu (LA MIU) online store and shopping experience in Japan is almost the same, so that Chinese consumers can walk in the forefront of the Asian fashion, but the leading trend , Good product quality through what channels are passed to the customer is a lot of e-commerce brands and apparel brands are thinking about the issue, the Lan Miao hand Zhou Xiu Na successful trial marketing network drama, highlighting the brand innovation, opening up a new generation of entertainment marketing . As a good heritage of the spirit of the network drama, Lan Miao anniversary activities on the scene announced the launch of "reality show" program to encourage customers and netizens beautiful brave drying out, through the micro-Bo Lanmu interactive reality show, there are surprises!

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