柒 licensing work together Tsinghua University "non-legacy" research has been the result

On July 13, the seminar report on the research results of the non-material culture research and protection fund project was held at the Academy of Fine Arts of Tsinghua University. There are 6 research results in this concluding project, which are "Tender", "Ten", "Fortune", "Zodiac," "Ancient Ink and Wash Painting," and "Folk Zodiac Culture" Study and Application of Men 's Wear. 2013 marks the 5th anniversary of the establishment and establishment of the Intangible Cultural Heritage Research and Protection Fund jointly established by Tsinghua University and Tsinghua University. Since its establishment in 2008, the fund has publicly solicited projects for universities and research institutes and experts and scholars in the country, and has invested 1 million yuan each year to sponsor 13 research projects. After 5 years of research, Qionglai and Tsinghua University intangible cultural heritage research and protection fund has achieved fruitful results, a total of non-heritage research projects to support a total of 60, covering 35 regions across the country, the research project covers the traditional Chinese arts and crafts , National culture, national costumes and other fields. With the introduction of the concept of "non-legacy", people are more and more aware of non-protection and the research on Chinese traditional culture is also on the rise. Folk cultural heritage has gradually entered the field of vision. Chi Fund Fund Academic Committee Director, former Tsinghua Academy of Fine Arts Dean Li, Professor Li said that non-material cultural heritage, like living fossils, preserved the ancient Chinese life and culture of the largest password and information. The establishment of the Qinghua University Intangible Cultural Heritage Research and Protection Fund helps to protect the cultural features of the Chinese nation and promote the construction of contemporary culture and the arts. In the future, we hope that more ethnic enterprises will join the ranks of protecting our traditional culture like the Qiaopai Group and escort the great rejuvenation of the "China Dream." "Brand is social responsibility." Hongbing Wen, executive deputy general manager of Chi Group, said that as a national enterprise, Chi brand has been practicing social responsibility, and corporate social responsibility is not only charitable education and social welfare undertakings, but also Including the responsibility to protect and pass on intangible cultural heritage.柒 Licensing hand Tsinghua University set up the Intangible Cultural Heritage Research and Protection Fund, not only for the protection of national culture, but also to study and acquire more essence of Chinese national costume culture.

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