Where the guest claimed to have sold 100 million garments in four years

Vanke Eslite recently stated that over the past four years, more than 100 million garments have been sold. Of these, more than 70 million were in 2011 and more than 30 million in 2010. Vanke said that its 2011 sales were 28 times the average number of traditional apparel brand companies.

It is understood that the customer-branded star product VT sold about 10 million pieces in 2011, which is equivalent to the total number of garments sold by four traditional brand companies.

According to the relevant person in charge of Eslite, the company has grown from dozens of people to ten thousand in the four years since the company was established. It has expanded from a single little product line to nearly 90,000 SKUs, and the number of suppliers has increased from a few dozen to nearly ten thousand. Four hundred.

According to data from the National Bureau of Statistics, in 2011 China's apparel industry achieved 43.6 billion pieces last year, and enterprises above the designated size had completed 25.42 billion garments. There are about 100,000 garment companies in China, of which about 10,000 are companies above the scale of the system (annual sales of more than 20 million yuan).

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