HARDRIVE brand leads the fashion trend

On March 9, “NOVO Shanghai International Brand Clothing Exhibition 2011” was grandly opened at the Shanghai Mart. As one of the many high-end fashion brands exhibiting, HARDRIVE re-appeared at this exhibition. From the stand design, costume collocation, and display of props, HARDRIVE attracted many fashion people to pay close attention and make their eyes.

HARDRIVE booth map

HARDRIVE booth map

The fashion clothing exhibition was organized by Novo Mania and MISS SIXTY, CK, G-STAR, TOUCH and many other international famous brands exhibited. The exhibition takes clothing as the carrier and integrates diverse elements such as fashion, music and art to provide a communication platform for young fashion brands to display and exchange. The exhibition also invited many department stores, shopping centers, senior brand dealers, agents and other buyers to gather at the exhibition to witness the brilliant development of the participating brands. At the same time, various media such as magazines, television, newspapers, and the Internet have come forward to help the young fashion brand provide strong backing and propaganda support.
It is understood that HARDRIVE is a high-end fashion apparel brand from the United States. Based on its optimistic view of the potential of the Chinese market, its passion for fashion trends and its dedication to individual design, HARDRIVE began to expand its business in China in 2009. Bringing fashion, trend, and personality design and ideas to the country's five-thousand-year history.
HARDRIVE advocates everything beyond the routine, beyond the self, beyond the ordinary, he is a model of the pursuit of freedom, the pursuit of personality and the pursuit of self-transcendence. HARDRIVE is the leader of the BOBO trend. It was given the artistic temperament of free rebellion and mixed with Yappi's aggressive attitude to life. It infuses ordinary clothing into the soul of music and art. It is a sublimation... He is a BOBO family who pays attention to spiritual growth. Bring classic fashion trends.
Curtains, guitars, drums, etc... have witnessed the birth of 100 years of classical music on the stage. Today, they have witnessed the glorious moments of HARDRIVE: awe-inspiring, British heroes, a silverscale armor, and light shining people standing. This was born on the classic stage. Knight jacket, double-breasted, large zipper, leather boots... HRADRIVE has no regrets to sway the creativity and design inspired by music and art to the clothing, and create a classic fashion trend after the deep impact of Eastern and Western cultures. , Tailor-made for the distinctive urban upstarts.
HARDRIVE carefully observed that due to the differences in the body and cultural background of Eastern and Western people, the Orientals who had a thousand years of history were redesigned and adjusted. In 2011, the new season's clothing not only has Western boldness but also more oriental restraint and subtlety. Clever fusion of Eastern and Western cultural elements, not blunt and not forced, so that the overall design of the international.
Currently, HARDRIVE has successively expanded more than a dozen of its direct-operated stores and first-tier agents in cities such as Beijing, Shanghai, Shenzhen, and Chongqing, and its sales performance has been growing even further. It is reported that in the coming year, HARDRIVE will focus on expanding commercial developed cities and potential secondary market.
Precise market positioning, trendy apparel design and more development potential have made HARDRIVE's future more development and more competitive. It has always been at the cutting edge of fashion. For more sharing, please login. We join hands with more fashion people to witness HARDRIVE's new season costume feast.

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