Outdoor sports goods Karrimor ispo sequel performance legend

Outdoor sporting goods industry event - The 7th Asian Sporting Goods and Fashion Show (ispo China) has just ended successfully in the Beijing National Convention Center. During this period, outdoor sports brand Karrimor (Chinese name "Kerryimo") from the United Kingdom again attacked and occupied the best position in the exhibition hall with an area of ​​more than 100 square meters. The reporter saw that in Karrimor's booth, the crowd was buzzing and from time to time agents from all over the country consulted on related cooperation matters.

Mr. Hong Minghui, Chairman of the Karrimor brand's Chinese agency, Shenzhen Juesimo Sports Products Co., Ltd.

In an interview with reporters, Hongmin Hui, chairman of the Karrimor brand's Chinese agency Shenzhen Julesimo Sports Products Co., Ltd., said that the Karrimor brand was founded in 1946 in the United Kingdom, starting from a small workshop and devoted to the development of professional mountaineering bags. It has become a famous comprehensive outdoor sports brand including outdoor sportswear, camping and mountaineering equipment. The Karrimor brand has been expanding into the Chinese mainland market since last year. In just one year or so, Karrimor's specialty stores and counters have spread across all major cities in the country, forming a 17-owned shop, nearly 800. Home agent stores a complete sales network.

Hong Minghui said that the participation in ISPO has achieved very good results. The brand hopes to increase the number of stores by about 30% in 2011, while optimizing the existing operating team to achieve the goal of increasing sales by 40% to 50% in the year. .

Currently in China, outdoor sports apparel is very popular with young people and there is a trend toward better. In major shopping malls, sporting goods counters and outdoor goods stores, a variety of outdoor clothing, backpacks, tents and other supplies have become a hot spot for consumers to buy. Many specialty areas have set up outdoor sports brand areas. The Karrimor brand is very popular among young people in the United Kingdom. It has been popular since it came to China. The Jaguar backpack with its branded fist products has become a must-have for young people who love outdoor sports products.