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Pig Banner to bring their brands together to create the overall situation in 2011
Dongguan Pig Banner Garments Co., Ltd. was established in 1996, under the Hong Kong Hang Seng Foundation. Hong Kong Hang Seng Foundation a home-based brand management, real estate development and apparel brand operations, fashion design as a leader, garment processing for the support of large enterprise groups. Its main subordinate enterprises are: Pig Banner Garments Co., Ltd., Huashun Garment Industry Co., Ltd., Huaxin Garment Co., Ltd., Kenidi Si Clothing (Shenzhen) Co., Ltd., Lok Fu Real Estate Investment Co., Ltd., a dozen wholly owned Subsidiary with annual sales of 3 billion yuan. (Illustration 1) In 1996, the Company successfully launched "PEPCO Pig Banner" children's wear on the basis of branded apparel export business and launched the brand development and market development of "PEPCO Pig Banner" in the domestic market in an all-round way. The company has experienced designers and leading-edge design concepts and well-known French cutting-edge design team Carlin design studio to maintain close relations of cooperation in Shenzhen, Hong Kong set up a brand design center, already has nearly 100 professional designers team. Banner piglets adhering to the "pioneering, innovative, hard-working, pragmatic," the spirit wave of China's children's clothing industry tide, and has achieved remarkable success. After many years of large-scale, specialized, systematic operation, relying on the franchise business model, Dongguan City Pig Banner Clothing Co., Ltd has become a garment production, sales and service in one of the major clothing brand operators, owned DANDY, PEPCO, POOK, EMILE, TOMLUO, CONATUS. (Illustration 2) By the end of 2010, Boya Kids's marketing network has reached more than 1,200. Its footprint covers more than 30 provinces, cities and districts in China as well as in Asia, Europe and the Americas. The tentacles directly radiate to the Middle East. Boys Bangna Children's Wear has won the title of "China Top Ten Brand Children's Wear", "China's Consumer Goods Market Leading Brand", "Green Products", "Caring Children's Achievement Award", "Guangdong Famous Brand", "Famous Brand Product of Guangdong Province" , "Enthusiastic public charity advanced collective", "China Famous Brand", "China Famous Brand" and so on. 2011 Dongguan pig Banner Clothing Co., Ltd. is about to prepare for the listing, and developed a 15-year long-term development plan. Short term (within five years): Become the No. 1 brand in children's wear in China; Medium term (within ten years): Become the multi-brand children's wear group with the largest market share in China; Long-term (within 15 years): Become a world famous children's wear brand operator. 2011 is the most important year for Pig Banner and the starting year for the "35" Plan. 2011 In addition to the original network channels for small pigs Benner children's intensive work, resources integration, the company will launch a grand pig Banner brothers brand - POOK and EMILE. (Figure 3) Pook (Pengku, 0-15 years old), positioning in the end, the main second and third tier markets. POOK originally in the United States is fast, short pocket book. Later, the novelist Stephenson interpreted it as "Generation Pook." Pook, but also by the Chinese fashion industry interpreted as a "small and popular magazine" means. Pook, has been the Korean space designer interpretation of "delicate and stylish box space" means. Pook Pengku, is a word, is a trend, but also a brand, Pook, Let's Pook! Pook Pengku belong to the new generation. They are knowledgeable, open-minded and have global awareness and environmental awareness. They are different from "self-generation" who pay more attention to their friendship with friends and have more challenges and cooperation. Pook's spokesperson is a flight visionary Mr. Pengku and his stewardess girlfriend, their fans are advocating freedom and sharing Pengku generation, their linehead is advertised: the new simple, fast fashion, multi-city! (Photo 4) Emile (Ai Mile, 0-4 years old baby child), products include underwear, out of service, shoes and socks, stroller, crib and so on. Emile from the French eminent enlightenment thinker Rousseau's famous "EMILE", describes the aristocratic son Mill from birth to growth. Rousseau argued for "nature education" for children to follow the natural nature of their children, and to listen to the free and unfettered development of their mind and body. Everything in nature is good and the others are both bad. Emile using environmentally friendly and healthy cotton fabric, green nature, to ensure quality. Out of service is bold colors, diverse, more stylish and stylish. Emile, let love? Natural bloom! In 2011, Pig Banner will launch a large-scale brand integration and promotion program to launch an unprecedented large-scale innovation in terms of brand image upgrade, multi-brand promotion, channel establishment, promotion strategy and brand culture, and to reshape international brands in various directions New image 2011, Pig Banner will be with you and work together to create the New Year overall situation!