Resist the millennium extreme consumers tend to purchase online

Recently, it was reported that in Europe or in the cold winter of the millennium, China must also be vigilant about cold weather. Foreign experts have warned that this year's northern hemisphere may face extremely low temperatures in the "one-hundred-thousand-year event."

The National Climate Center analyzes and predicts that most of the temperatures in China this winter are close to normal year-on-year, but the changes in cooling and warming are relatively large. It is not ruled out that the temperature in some regions may be lower than the same period of the normal year, and there will be a period of strong cooling.

As soon as the news came out, the supply of warm goods in major shopping malls was in short supply, and hot treasures were sold in boxes, electric heaters were selling well, down products were picked up, high-margin furs were quickly launched, and other signs showed that the cold temperatures that could hit the northern hemisphere had touched each The sensitive nerves of big businesses, especially the clothing industry. "This year's thermal underwear can definitely be sold at a good price!" A Beijing-based thermal underwear dealer lamented this year's cold weather. It is reported that in order to welcome this year's extremely cold winter in major shopping malls, warming supplies have long been placed in the most conspicuous place.

"This winter is earlier than ever before. I have heard that this year is a very cold winter. I do not know if it is an alarmist, but there is no harm in buying more winter goods. However, it is busy for our office workers. After slamming into the mall after work one day, there is a huge crowd of people who have the mood to choose supplies, and the warmth of winter supplies are scary for you. The increase in each item is so large that it is too much to eat.” Beijing White-collar Wang ** complained to reporters.

In fact, there are still many people who are similar to Wang **, and most of the working class is worried about the price. The reporter found that down jackets, warm clothing, electric heaters and other warming facilities have a much higher price than last year. The price of down apparel that has just been listed has generally risen by 30-50% compared to last year. Some brands have even doubled their prices last year.

With manufacturers, suppliers, and merchants happy to meet the "Millennium Arctic" is different, the high price, so that consumers are discouraged. “Even if the house leaks, it’s raining overnight,” said Mr. Li, who works for a foreign company in Beijing, in this winter. “Garlic has risen, vegetables have gone up, cotton has gone up, and electricity prices have gone up. Everybody says that we people have to hold back.” Prices continue to rise. Although my wages are not low, people living at home can't stand this rise. Now, once again, we have to go through the cold winter of 1000 years. How can you afford to spend thousands of warm items?"

Unlike the physical shopping malls, the celebration of the eleventh anniversary of the celebrations, Dangdang.com launched the “First Online Shopping Warmth Festival” on October 27th. This activity raised a warm feeling of warmth for consumers in the cold winter shopping market. At the same time, it also opened the curtain for another low-cost, profit-making boom since Dangdang.com celebrated its 11th most event.

The reporter entered keywords such as "down jacket", "warm underwear" and "heater" in the search box of Dangdang. Dangdang.com's prices for all kinds of goods are generally 6 to 7 percent off the market price, plus Dangdang.com recently launched " Warmth Festival activities, the audience covered home textiles, clothing, home appliances, warm stickers and other department stores 25 fold from the sale. For example, Ms. Adidas Down Jacket, Hengyuan Xiang Yang Yun Fashion Lady Thermal Underwear Set, Midea NPS-09D Electric Heater, the market price are: 1380 yuan, 418 yuan, 338 yuan, and the price of Dangdang.com is 475 yuan and 238 yuan respectively. , 259 yuan.

According to the reporter’s understanding, Dangdang.com's first thermal festival is just a small part of the 11th Anniversary event. Then there will be more, bigger, and more pleasant events for consumers waiting for everyone, but all the activities are Warmth Festival has the same meaning: that is, not only to all consumers to price concessions, but also hope that consumers feel from Dangdang 11 years of constant affection and care.