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"Croucher, my pretty childhood" slogan analysis
"Warhead, my pretty childhood" A classic advertising language summarizes the "warhead" brand personality and cultural characteristics. Brand personality culture is the core advantage of brand differentiation competition, the core part of the brand in addition to 5P inside the consumer groups, price, promotion, channel, the core is the product positioning, product positioning and attributes and personality, such as the same fashion Personality, JOJO children's wear fashion personality, "warhead" (QIAO ZUI SHE) also talk about fashion personality, to this level is the property, what is that nature? JOJO children's clothing is the emphasis on fashion, black and white style, and "warhead" fashion personality is characterized by rebellious, the color-based style, the main expression of "rich second generation" in the material and cultural surplus today, Relatively rich living conditions, do not want to uphold the "good shade under the tree," too much "care", I hope I can earn a sky of rebellious. "Warhead" children's clothing product personality positioning, it is to seize this generation of children need to express the personality traits as a product personality appeal point and differentiation strategy to implement a breakthrough. "Croucher" products are divided into: cool times, rebellious angels, fashion sports, parent-child loaded four series. These four major series integrate the individuality characteristics of children and adolescents in the new century and integrate the performance of self-personality with the promotion of the strong family affection for effective large-scale integration, perfect performance of personality and collective, self and family, fashion and leisure and other multi-roles. Is reflected in "warhead, my pretty childhood, 'pretty' features." "Crocodile" children's clothing mainly in European and Korean fashion style, fashion personality, simple but not simple, every favor children, "Cocoon" children dressed as "I am cool," the unique personality, fully embodies The clothing is worn in the new new ethnic group "pretty" people's attention, eye-catching special effects. "Warhead" brand in the terminal store decoration, but also attaches great importance to the performance of individual culture, advanced image display, eclectic style of furniture, are full of uniqueness and innovation everywhere, planning a jumping cultural display area, Unique creative window image area and a warm leisure area, creating a warm environment, unique style, the visual novelty shopping paradise, in the numerous groups of brand shops, "pretty" but stand. Showcase Hall Entrance Cuizui snake exhibition hall "Catch my snake, my pretty childhood", it is such a brilliant dissemination of the brand's core values ​​and personality culture, the "Czhezhu" children's wear on the market to distinguish between similar brands, Highlight the distinct personality differentiation advantages of the brand.