The production and distribution of doors and windows is mostly small and medium-sized family enterprises. Compared with other mature industries, the overall management level of the door and window industry is low, the contemporary marketing management awareness is poor, and there is no systematic market competition strategy and management method. Most enterprises choose a single comparison. The competitive approach that emerged was a low-level competition. It is understood that the traditional door and window retail mode is mainly based on booth leasing business. Door and window producers do not directly contact consumers, but only sell the products to dealers in a wholesale format, which is difficult to control the price of doors and windows. The dealers rented local decoration stores to invest a lot of money, and because of their own cheap considerations, they are reluctant to reduce profits to a small extent, which makes the promotion of goods in traditional home shopping malls difficult. At this moment, dealers are not able to provide better after-sales service to consumers due to their own quality and operational strength. Consumers and contractors themselves cannot get rid of embarrassment. Facts have proved that this business model is difficult to ensure the rights and interests of consumers, and can not meet the needs of the market. White Cleaning Safety Shoes,Steel Toe Safety Shoes,Nurse Safety Shoes CE Safety Shoes Co., Ltd. , http://www.nssafety-shoes.com
According to the understanding, in order to achieve better shopping prices, many consumers began to experiment with new acquisition formats, such as online group purchases, factory direct sales, etc. It is not difficult to see that the traditional dealer-based sales model is facing challenges and has become an issue. fact.
In order to fill the traditional sales channels, and in order to save the high rents paid to the stores, some producers began experimenting with chain operations, and soon attracted the industry to scream, many corporate owners stated that the door and window chain operations will It is the only way for door and window marketing in recent years.
According to industry insiders, the chain management features are distinct, and the chain operation is extended to the door and window industry. There is still a sense of freshness and strangeness in front of us. In fact, this business model has been popular in the world for more than 100 years. As early as 1865, the American Singer Sewing Machine Company began the franchise chain operation, and gradually became the operating organization format of the retail, catering and service industries. Chain management has the advantage of clarifying the scope of the economy, realizing the scope of benefits; the brand and service awareness is fierce; the advanced method can be used for standardized management. This business model has put forward new and higher requirements for the manufacturers: sharing a brand and building an image together, manufacturers must not only have unique products, sales and services, but also have the ability to maintain this advantage. To ensure the healthy and steady development of the chain system. As a franchisee, in the operation, we must comply with the requirements of the manufacturer, unify the store name, uniform purchase, uniform price, and unified service. In other words, the merchants only need to comply with the uniform requirements of the manufacturers; clone; it can be, not only concise, but also Under the brilliance of the manufacturer's brand, it is easy to achieve the effect of the integration of spirit and meat, and the future is endless.
In addition to the chain business model, door and window network marketing is also becoming increasingly popular. Apart from the intensification of market competition and the rush of business, the reason for the deeper reason is that consumers' consumption views and essentials are changing.
According to a survey, 90% of door and window merchants are currently profitable in the online sale last year, and 75% of the merchants' online sales in the previous year are also profitable. For the results of this inquiry, the responsible persons of each mall have expressed their approval. A well-known brand door and window Zhejiang total distribution statement, in fact, as early as the first two years, some strong companies began to notice network marketing, but at that time the website played a role in promoting corporate reputation. Now that the market is different, Volkswagen has begun to really focus on tapping the essential value of online marketing, and expects to get better new channels with less entry.