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Warm clothes big product extended newspaper Zioniao women's clothing will soon be on the counter
In March this year, Baoxi Birds Clothing Co., Ltd. hosted an order meeting for the fall and winter 2010 collection at its headquarters in Hebei Province. According to a company representative, the newly launched women’s clothing brand is positioned as high-end fashion. The collection will be available in over 100 integrated stores across the northeast and northwest regions starting from late August to September. This move is expected to make fashionable women's wear a striking feature in the retail landscape.
SAINTANGELOLADIES embodies a style of nobility, elegance, and trendiness, tailored for urban women who value aesthetics and individuality. Combining refined elegance with contemporary fashion elements, the brand creates a sophisticated and graceful atmosphere.
It was reported that the Baoxiu Women’s Wear Collection had been delayed for some time. Several years ago, agents had already expressed interest in carrying women’s products, believing they would be more dynamic and profitable. However, due to factors such as team coordination and resource allocation, the official launch was postponed. This time, when the women’s line was presented to agents, the response was overwhelmingly positive. Over 100 large-store agents showed strong interest in promoting the new women’s collection.
Since 2008, the company has adopted a multi-series development strategy under the same brand. It has introduced several sub-brands, including SAINT ANGELO, S.ANGELO, SAINT ANGELO Classic, and SAINT ANGELO LADIES. After the launch, the focus has shifted towards expanding retail channels. Currently, there are over 200 integrated stores, many exceeding 500 square meters in size.
Previously, large integrated stores opened by men’s and casual wear brands in Wenzhou have now become key channels for introducing new brands. Last year, another local clothing company, Metersbonwe Fashion Co., Ltd., launched a children’s wear brand called me&city kids, initially using its existing Metersbonwe retail network. Recently, the company has been exploring foreign investment opportunities in the children’s wear market.
In recent years, an increasing number of leading companies in Wenzhou’s shoe and clothing industry have begun to expand their product lines. Li Yanhui, a consultant at the Wenzhou Garment Merchants Association and former secretary-general of the Zhejiang Garment Association, noted that brand extension offers numerous benefits, including shared resources, cost-effective brand promotion, and the potential to create new revenue streams for the company.