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Wenji Overseas Chinese Brings Fashion Brand YELL to Wenzhou Yintai
In April last year, after Wen Jia Italian leader Zhou Jianjun opened the first European flagship store of YELL in China, he brought his YELL brand back to his hometown of Wenzhou. Today marks a special day as the YELL store on the second floor of Wenzhou Yintai officially opens its doors. Welcome to this exciting new chapter for fashion lovers in the area.
Zhou Jianjun, a prominent Italian overseas Chinese leader based in Wenzhou, has been instrumental in bringing the Italian fashion brand YELL to the Chinese market. He founded Virginia Trade (Shanghai) Co., Ltd. and introduced YELL to the country, which now has four branches in Shanghai, Hangzhou, Dalian, and Tianjin. The brand is gaining popularity with its modern, stylish designs that appeal to men aged 18 to 45.
YELL has already made a name for itself globally, with over 800 stores across Europe and North America. Known for its high-end yet youthful style, the brand continues to expand its presence in China. With the opening of the Wenzhou location, it's clear that the brand is committed to growing its footprint in the region.
Looking ahead, Zhou Jianjun plans to expand further into first-tier cities such as Beijing and Yangzhou. The goal is to have 100 stores nationwide within the next few years. This expansion reflects not only the brand's confidence in the Chinese market but also its ambition to become a leading name in the fashion industry.
As YELL continues to grow, it brings with it a unique blend of Italian elegance and modern flair. For locals in Wenzhou, this new store offers an exciting opportunity to experience international fashion right at home. Whether you're a fashion enthusiast or simply looking for something different, YELL is worth checking out.