Sports brand Li Ning: continue to highlight the inherent charm of women

"I only care about why it moves, not how it moves, try to communicate with your body; pain can be quick, stress can be a motivation, try to reconcile with your body; accept it so flexible, accept it so strongly, try With your body in peace."

This is the copywriting section of the latest Inner Shine advertisement launched by Li Ning. It reads peacefully and has a feeling of precipitation.

Inner Shine is Li Ning's unique aesthetic concept based on the characteristics and charm of Oriental women. It has been proposed in recent years to highlight the inherent light and temperament of women and promote healthy life.

This year's Inner Shine series of ads has been on the line, and print ads are already visible on the subway. This season, Li Ning urged fashion urban women to try to communicate with their bodies during the sport and share their physical and mental conversations. They also shared the inner restraint of Inner Shine women. The three TVC themes were "Jog," "Dance," and "Yoga." They used the same two spokespersons - Isinbayeva, the woman's polekeeper record holder, and a beautiful Chinese crush (current identity). Unclear), just a soft, showing the wonderful harmony of women's movement. It can be said that this is a continuation of advertising last year.

In addition to online promotion, at the end of last year, Li Ning Online jointly created a yoga training exchange platform with Yuji Yoga (China) and Jade Bird Yoga in conjunction with several well-known yoga organizations in the industry – Li Ning Jade Bird Yoga 2010 YOGA WORKSHOP. An important part of Inner Shine's activities is to promote the 2010 Spring Summer Women's Sports series. Participants participating in this activity only need to take personal food and accommodation. Other professional equipments are provided by partners. The organizing committee specially invited many international masters and well-known yoga instructors to participate in the event. The hot applicants and professional yoga instructors pushed the event to a climax, which also promoted the significance of this marketing campaign.

The American drama has come to an end, but it is not over yet. Inner Shine also launched the online TV drama “Shine Moves Back Through”. Although only two sets have been updated so far, it looks very suspenseful. The film tells the story of an 80-year-old female white-collar worker who is carrying a lot of work pressure and is eager to leave the current difficult working situation, dreaming of a time and space shuttle back to the past to find happiness. Although the first two episodes have yet to reach the real plot, the work pieces of the protagonist's entangled helplessness have resonated with many white-collar MMs who are still struggling. They either feel sad or emotional and their responses are very good. This is a fast-paced era of struggle...