Bosideng brand ranks first in China's textile and apparel industry

Bosideng brand ranks first in China's textile and apparel industry

Since its establishment in 1992, the Bosideng brand has embarked on a successful road to the implementation of a brand-name strategy by private companies. Bosideng developed from the sewing team of only 8 sewing machines to become the world's largest and most technologically advanced down apparel manufacturer. Its products have been leading the nation for 19 consecutive years. The only representative of China's winter clothes for 18 consecutive years has released fashion trends to the world. The combined market sales account for half of the national down apparel market. By continuing to establish a brand image, Bosideng has become the only company in China's consumer goods sector that has taken control of the “China's world famous brand products”, “National Quality Award” and “China Industry Award”.

Bosideng brand ranks first in China's textile and apparel industry

In recent years, Bosideng has established international standards in accordance with the requirements of the international standard "Brand Evaluation - Evaluation of Brand Currency Value" (ISO10668) and the National Standard for Brand Value Evaluation "Brand Evaluation Multi-period Extra Income (GB/T29188-2012)". Brand building standard system, strengthening brand management, establishing a complete brand management system such as “Brand Management System” and “Brand Cultural Construction Management Regulations”, and focusing on various links from brand positioning to product positioning, channel positioning, etc. The brand positioning is consistent, the positioning of each brand is clearer, and the targeted consumer groups are more correctly locked.

Bosideng brand ranks first in China's textile and apparel industry

At the launch event, Bosideng Chairman Gao Dekang focused on brand value evaluation, developing brand economy, and building an upgraded version of China's economy. He discussed with the participants and shared Bosideng's practices in promoting brand value. Gao Dekang believes that for a company, brand not only means market share, but also means survival and development. When the market moves from “commodity consumption” to “brand consumption”, the promotion of brand value and influence has become the commanding height that market competitors must compete for.