The "Clothel" brand brings together the essence of traditional Chinese aesthetics with a modern, urban sensibility. Inspired by nature and centered around the individual, it embraces eco-friendly design principles while incorporating classic Chinese visual elements with contemporary pop culture influences. This unique fusion highlights the quiet sophistication, intelligence, and style of modern women, capturing the subtle charm of Oriental culture in a fresh and elegant way.
In each piece from the "Clothel" collection, a harmonious blend of tradition and trend, elegance and comfort, restraint and freedom comes together. The brand's philosophy is reflected in its designs: "Still as a child, moving like a rabbit." It captures the grace of a refined woman, where simplicity holds deep meaning, and every detail exudes dignity and confidence. Wearing Clothel feels like a breath of calm, allowing you to move freely and confidently.
From the abstract transformation of ancient pictographic patterns to the natural beauty of garden-inspired motifs, the design process is both intricate and refined. Brushstrokes are delicate or bold, complex yet minimal, creating a dynamic contrast between freedom and serenity. These elements come together to create a multi-layered expression of style, enhancing the timeless appeal of the clothing. By merging classic elegance with modern fashion, "Clothel" creates a new, sophisticated aesthetic that bridges the past and the future.
The target audience for the "Clothel" brand is urban women aged 30 to 42—women who have stable incomes, lead fulfilling lives, and value fashion, personality, and taste. They are career-driven, enjoy leisure, and appreciate simple, elegant, and stylish attire that reflects their refined lifestyle. The brand continuously evolves its design philosophy to better align with the tastes and experiences of women, reinforcing its core mission: "Return to nature, people-oriented."
For more information or to get in touch, feel free to contact us:
Hotline: Liu Ying – 13602921364
QQ: [Not provided]
Address: 4th Floor, CD Block, Tian Jing Digital City, Che Kung Temple, Futian District, Shenzhen.
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The "Clothel" Brand: A Perfect Blend of Chinese Classical Elements and Modern Urban Elegance