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Fashion language interpretation
In the economic uncertainty triggered by the financial crisis, the public relations and "clothing diplomacy" of the United States, as interpreted under the Obama administration, has proven increasingly effective. It has not only sparked some public enthusiasm but also offers a model worth studying by mainland China and even Hong Kong. At the opening of the Hong Kong Fashion Festival, I was pleased to observe a growing presence of Chinese elements. This is no longer just about Western designers playing with novelty or curiosity — it's now mainland Chinese designers interpreting and showcasing their own cultural identity. For instance, Quanzhou, once known for its traditional men’s wear, has seen a shift, with cities like Ningbo expanding southward in influence. I also noticed an ad campaign featuring seven wolves, where four actresses appeared as athletes, presenting a relaxed yet stylish image that radiates the charm of Eastern Gang culture — unique, confident, and full of spirit.
In recent years, mainland Chinese actresses have been seen on international stages wearing designer pieces from China or traditional-style costumes. Many have also showcased their own versions of the tunic suit, which is a positive development. Although we all live in the global village, it's natural for people to be labeled by their nationality or origin. Patriotism and love for one's homeland are instinctive, regardless of political views. In the 1960s, First Lady Jacqueline Kennedy faced criticism for wearing French haute couture at important events, despite her deep appreciation for French culture. Today, Michelle Obama takes a more bold approach: she consistently wears American designers, often in different colors, but always proudly representing the American identity while subtly incorporating ethnic elements. Her support for American fashion has helped boost the industry and, in turn, the economy. This blend of fashion and politics isn’t just symbolic — it’s a strategic move.
Fashion is more than just clothing; it’s a language, an attitude toward life, and a reflection of the times. It embodies cultural identity and can serve as a powerful diplomatic tool. While the U.S. is a well-known example, other nations have used fashion in similar ways. Take Princess Diana in the 1980s and 1990s — she became the unofficial ambassador of British style. Similarly, Chinese designers who incorporate traditional elements into their work not only resonate with domestic audiences but also foster meaningful cultural exchanges. Their creativity is not just artistic — it’s a way to connect with the world and express national pride in a modern, sophisticated manner.